Specifically designed for Cambridge International Exams IGCSE syllabus
Covers:
3.3.4 Promotion:
• The aims of promotion
• Different forms of promotion and how they influence sales, e.g. advertising, sales
promotion
• The importance of the marketing budget in making promotion decisions; need for cost
effectiveness in spending the marketing budget
3.3.5 Technology and the marketing mix:
• Define and explain the concept of e-commerce
• The opportunities and threats of e-commerce to business and consumers
• Use of the internet and social networks for promotion
Key concepts and problems solving activities aimed at preparing students for paper 1 and paper 2 questions
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