Social Media Marketing- TikTok Project

Designed for Y9/10 business studies students (but would also work for media). A mini independent project where students look at the development of TikTok and how businesses are using it to develop their brands / reach customers. Students are then required to imagine they are employed by a brand of their choice (from a selection of 10 included in the PowerPoint) and create their own social media campaign to promote that brand.
They need to produce:

1. A 15 second challenge video
2. A brand takeover advertisement
3. A hashtag to be used on both the video and brand takeover ad
4. An interactive brand lense
5. A detailed summary sheet which explains their marketing choices, how it presents the brand and how it meets their target customers.

Both the PowerPoint and summary sheet template are included in this download.
Perfect for distance learning projects or a fun end of term group task if prefered.