Marketing - Target Market and Market Segmentation
lesson plan, Activity Case Studies, PPT
Session 1-
• The student will define a target market.
• The student will identify the four methods used to segment a market from the given real life cases.
Session 2 -
• Explain the variables used in demographics, Geo-graphics, psycho-graphics, and behavioral segmentation trends.
• Understand the importance of market segmentation
• Apply the principles of market segmentation to example scenarios
lesson plan, Activity Case Studies, PPT
Session 1-
• The student will define a target market.
• The student will identify the four methods used to segment a market from the given real life cases.
Session 2 -
• Explain the variables used in demographics, Geo-graphics, psycho-graphics, and behavioral segmentation trends.
• Understand the importance of market segmentation
• Apply the principles of market segmentation to example scenarios
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