**The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies as it is a core conept in business. **
The Video:
The video (4.56 minutes) goes through what the Ansoff Matrix is and how McDonald’s have used it to grow their global business. Each strategy within the Ansoff Matrix is explained and key points identified.
The Activity Sheet:
Whilst watching the video students can use the activity to answer questions that are directly related to the content covered in the video. There are questions of what the Ansoff Matrix is and what each startegy means. The activity sheet allows students to create their own matrix for a business of their choice and finished with an extension task to stretch the more able students.
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Great resource. Thank you.
A brilliant way of finding a lesson when you've got nothing planned! This was a superb resource for a group of A Level kids
Super, thank you for sharing
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