The Apprentice Style Milkshake Task

The Apprentice - Milkshake Task Workbook

This workbook serves as a comprehensive guide for teams participating in a creative and strategic business challenge: designing, developing, and pitching their own unique milkshake brand. Through a structured, step-by-step process, participants will explore various aspects of product development, market research, branding, and advertising to create a competitive and appealing milkshake product.

What’s Inside the Workbook?

1. Team Formation & Leadership
   -Assign roles and responsibilities within the team.

-Select a team leader to oversee the project.

-Choose a unique and memorable team name.

1. Market & Product Research
   -Investigate popular and lesser-known milkshake flavors.

-Conduct surveys and analyze consumer preferences.

-Develop an understanding of market trends and target audience expectations.

1. Flavor Development & Testing
   -Select six potential milkshake flavors from a curated list or create original combinations.

-Conduct taste tests and gather feedback from at least 30 participants.

-Narrow down the options and choose the best-performing flavor.

1. Branding & Identity Creation
   -Research successful brand strategies.

-Brainstorm and finalize a unique brand name.

-Develop a catchy slogan that represents the product’s identity.

-Choose a suitable color scheme and logo design that align with brand messaging.

1. Packaging & Presentation
   -Design product packaging that is visually appealing and marketable.

-Consider elements such as typography, images, and materials used.

-Ensure packaging reflects brand values and attracts consumers.

1. Advertising & Marketing
   -Develop a promotional campaign to attract customers.

• Create engaging advertisements that highlight the product’s unique selling points.

• Utilize storytelling techniques to make the campaign memorable.

1. Final Pitch & Presentation

• Compile all research, designs, and findings into a structured pitch.

• Present the milkshake concept to an audience, simulating a real-world business pitch.

• Defend choices with data, consumer insights, and creative storytelling.

By the end of the workbook, teams will have gained hands-on experience in product innovation, branding, and marketing, mirroring real-world business challenges. This activity fosters teamwork, creativity, and entrepreneurial thinking, making it an engaging and educational experience.