zip, 235.44 KB
zip, 235.44 KB

The Importance of Intellectual Property Lecture (Entrepreneurship)

This lecture focuses on the important topic of intellectual property. The lecture begins by talking about the importance of intellectual property, and discusses how to determine which intellectual property to legally protect. The four key forms of intellectual property are then introduced, including patents, trademarks, copyright, and trade secrets.

The Importance of Intellectual Property Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students The Importance of Intellectual Property. The Importance of Intellectual Property Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar on The Importance of Intellectual Property and moreover assess students with the help of attached test bank.

**LEARNING OBJECTIVES OF THE LECTURE: **

1 Define the term intellectual property and describe its importance.
2 Explain what a patent is and describe different types of patents.
3 Describe a trademark and explain the process entrepreneurs use to obtain one.
4 Describe a copyright and identify what a copyright can protect.
5 Describe a trade secret and understand the common causes of trade secret disputes.
6 Explain what an intellectual property audit is and identify the two primary reasons entrepreneurial firms should complete this type of audit.

By purchasing this teaching resource, you will get:
1 Unique Marketing Issues Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Unique Marketing Issues with 75 different questions.

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