Learn how the four elements of the marketing mix - product, price, place, and promotion - interact and influence one another to create a cohesive and effective marketing strategy with this video and activity worksheet combination.
The 3 minute explainer video features real-world examples from Apple and Aldi that demonstrate how these two businesses use the 4 Ps of marketing to make strategic decisions. You’ll discover how product design, pricing strategy, distribution channels, and promotions all come together to help businesses achieve their goals
The supporting activity worksheet contains a tasks for students to apply their knowledge after watching the explainer video.
The resource also includes suggested answers and is ideal to be used in class to expand knowledge about the marketing mix and its impact in business or as a homework task.
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