The Role of Marketing paired activity, used to teach the Cambridge iGCSE Business Studies course but could be used in conjunction with other Business Studies courses.
This lesson is through Google Slides so does not need any printing. It is designed to be used on a digital device, however could be printed off if the teacher did not have access.
Activity includes key terms that could be discussed further:
- marketing
- customer loyalty
- added value
- branding
- customer relationships (needs vs wants)
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