Unit 17 Digital Marketing Assignment 2 Learning Aim C Develop campaign for selected product or brand

This document covers** Unit 17 Digital Marketing - Assignment 2**. It is a creative digital marketing campaign for Biki (fictional cycle shop), justifying the key decisions taken and potential improvements that could be used to create brand loyalty. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach those high grades. Just follow the content, it will save you time and help you effortlessly achieve distinctions.

**Content covered: **
P6 - Produce an outline for a digital marketing campaign that will create brand loyalty for a new or existing product or brand.
M3 - Produce a detailed digital marketing campaign and demonstrate how it integrates into the wider marketing and promotional mix for a new or existing product or brand.
D3 - Produce creatively a digital marketing campaign, justifying the key decisions taken and potential improvements that could be used to create brand loyalty.