I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
This full lesson, with supporting handouts, covers C1 of Unit 1; Exploring Business.
Areas covered;
Political factors
Economic factors
Social factors
Technological factors
Legal factors
Environmental factors
This lesson has several group activities and class discussions, concluding with a case study in which learners must apply a PESTLE analysis to a small business.
This full lesson covers, as part of Learning Aim A:
Types of market
Market segmentation
Branding
Brand personality
Brand image
USP
Implication of business size on marketing activity
Budgetary constraints
Availability of specialist staff
The lesson contains videos and tasks to engage students.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include;
What is digital marketing?
Digital marketing and objectives
Digital marketing as an extension of the marketing/promotional mix
Current trends in digital marketing
Targeting specific market segments
Development of customer databases
Lead generation
The lesson contains several tasks and links to external media to engage learners and to bring theory to life.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers the following areas of Learning Aim B:
The purpose of market research
Rationales
Identifying target markets
Identifying size, structure and trends
Identifying competition
Learners will be able to demonstrate their knowledge and skills through a series of tasks. The lesson focuses on application of theory to real-life situations.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers the following areas;
The role and purpose of marketing
Marketing aims and objectives
Activities
Knowledge/Skills/Behaviour linked to Unit 2
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson, with supporting activity, covers B1 of Unit 1: Exploring Business.
Topics include;
Different types of structure
Functional areas of business
Large scale group activity (see notes below for delivery guidance)
*Task: nominate a learner for each of the given roles. Stand them at the front of the class holding their role name. Read out each problem and ask the class which area of the business you would report to, discuss each answer.
I have included a link to a free resource below that has been created by a fellow TES author. This resource is fantastic and compliments my resource well.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
I do not own the resource below and it is not a part of this paid resource that I am offering.
https://www.tes.com/teaching-resource/organisational-structure-6259487
This practice exam scenario is to be used to prepare learners for the Unit 7: Business Decision Making exam. The scenario centers around a new Streaming service and learners must analyse two options for growth, taking into account key market and financial information. Suggested time alloted for activity: 3 hours.
This full lesson includes a large role play task followed by an extensive individual appraisal of performance and skills relating to;
Performance as a candidate and an interviewer
Communication skills
Observation skills
Employability skills
This full lesson covers the following areas of Learning Aim A:
Internal factors
External factors (PESTLE)
Ethical considerations
The lesson contains tasks, videos and graphics to engage learners. The lesson is focused around developing knowledge, skills and behaviour.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes;
Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads)
Search engine marketing
Search engine optimisation (SEO)
Sponsored/paid search results
Email marketing
Social media marketing
The lesson contains several tasks and links to external media to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes;
• Reports, tables, graphs.
• Presentation of conclusions and recommendations.
• Awareness of audience type
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers A3 Building Customer Relationships for BTEC Level 3 Business Unit 14: Investigating Customer Service, including;
Enhanced reputation of the business
Repeat business
Customer confidence in the business
Job satisfaction of employees
This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes;
Limitations of the research:
o sufficiency
o accuracy
o bias
o subjectivity
o reliability of sample.
Recommend improvements to the process.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This lesson covers the following areas of Learning Aim D:
Perfect competition
Imperfect competition
Features of market structures (number of firms, freedom of entry and nature of product)
Group activity and links to external media.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers E1 of Learning AIm E for Unit 1: Exploring Business. Areas covered include;
Innovation (including; creative process, exploiting new ideas and increasing efficiency)
Enterprise (Lateral, Blue Sky thinking, intuition, serendipity, chance)
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers B.1 - Features of Financial Institutions for Unit 3: Personal and Business Finance. The lesson contains links to external media and activities to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson, with companion documents, covers The Marketing Campaign for Learning Aim C for Unit 2: Developing a Marketing Campaign. The lesson covers;
Gantt Charts
Marketing Message
Selecting an appropriate marketing mix
Selecting appropriate media
Campaign budget
Timelines
Evaluation of the campaign
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This 22 slide PowerPoint and supporting handout covers A1 of Learning Aim A for Unit 1: Exploring Business. This session covers;
Ownership structures and types of liability
Purpose of businesses
Sectors
Size of business
Reasons for success
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers B.3 of Learning Aim B of Unit 3: Personal and Business Finance. The lesson covers;
Financial Conduct Authority
Financial Ombudsmen Service
Financial Services Compensation Scheme
Legislation – Consumer Credit
A group research task which includes Peer assessment and presentation skills.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
This full lesson covers B1 of the Level 3 NQF BTEC Business syllabus. Learners will analyse the key documents required to successfully recruit staff and then produce these documents in small groups. Learners are then required to reflect on the skills they have developed.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.