Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: 3.3.5 Technology and the marketing mix. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019 : 3.1.3 Concepts of niche marketing and mass marketing: 3.1.4 How and why market segmentation is undertaken. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Sole Traders * ’ppt’ IGCSE Economics and Business Studies. I have consistently produced As, As, and Bs. You can replicate my results with my up-to-date notes, *Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Class Activities.’ with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be to; Define Sole trader. Identify and describe its main features, advantages & disadvantages. Differences between unincorporated businesses and limited companies • Concepts of risk, ownership and limited liability. Explain the concepts of risk, ownership and limited liability as pertains to Sole Traders Recommend and justify Sole Traders business organisation in a given situation. Class Activity with Answers.

Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain the role of marketing. •• Identifying customer needs •• Satisfying customer needs. •• Maintaining customer loyalty •• Building customer relationships. Market changes. •• Why customer/consumer spending patterns may change. •• The importance of changing customer needs •• Why some markets have become more competitive •• How businesses can respond to changing spending patterns and increased competition. Concepts of niche marketing and mass marketing. •• Benefits and limitations of both approaches to marketing. How and why market segmentation is undertaken. •• What are the, e.g. according to age, socio-economic grouping, location, Gender •• Potential benefits of segmentation to business. •• Recommend and justify an appropriate method of segmentation in given circumstances NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: Lesson Plan 2017 Week 8 BS 10, Term 1. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Lesson Plan Topic: Marketing mix Product - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of ‘Marketing.’ IGCSE Business Studies syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. At the end of the lesson, students should be able to:  3 Define Marketing and explain the key terms.  3.1 Marketing, competition and the customer  3.1.1 Identify and explain the role of marketing such as: • Identifying customer needs • Satisfying customer needs • Maintaining customer loyalty; building customer relationships  3.1.2 Market changes: • Identify and explain why customer/consumer spending patterns may change • The power and importance of changing customer needs • Why some markets have become more competitive • How business can respond to changing spending patterns and increased competition Test Yourself Questions at the end.

A must have IGCSE questions based Economics Worksheet with questions and answers. It touches Economic growth and Economic Development, GDP per Capital, Current account balance of the Balance of Payments, Exports and Imports, Labour force, Inflation and deflation, Interest rates, and international competitiveness of a country’s products. Price elasticity of demand and Goals of firms. It will help to study and /or revise a relatively wide area of the syllabus in in a stretched lesson It is excellent for key stage 4, years 10 & 11 pupils. Teachers and parents can use it to build their children’s confidence in for higher grades in the examinations. You should use it for more than one lesson to get the best from it. Additional instruction some questions tells you how to administer some of the sub questions. Teacher can give summary instructions on the topics to kick start the students, who should also search their text for the responses required. This should help them to develop the skills that are being tested in the final exams. It is good for both Teachers and Students.

Lesson Plan Topic: Marketing mix Place - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define Place – distribution channels: •• Advantages and disadvantages of different channels, e.g. use of wholesalers, retailers or direct to consumers •• Recommend and justify an appropriate distribution channel in given circumstances. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A whole lesson covering the content of the syllabus for this topics. It is all you need to teach on this unit for Business Studies and Economics IGCSE syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. Lesson Objectives: At the end of the lesson, students should be able to: 6.1 Define 6.1.1 Recession Identify and describe the main stages of the business cycle; growth, boom, recession, slump

Lesson Plan Topic: Market research,. Methods used and Sampling. Lesson Plan IGCSE Business Studies- ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Identify and explain the role of market research and methods used: •• Market-orientated businesses (uses of market research information to a business) •• Primary research and secondary research (benefits and limitations of each) •• Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups ��• The need for sampling •• Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports •• Factors influencing the accuracy of market research data. Presentation and use of market research results: •• Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data. NB: You can add your school’s name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

Complete Lesson. Topic: Promotion e-commerce - Marketing Mix ‘ppt’ , ** IGCSE Business Studies syllabus. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Test Yourself Questions’ ‘Class Activities.’ ‘with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Describe Promotion: • The aims of promotion.• Different forms of promotion and how they influence sales, e.g. advertising, sales promotion • The importance of the marketing budget in making promotion decisions; need for cost effectiveness in spending the marketing budget on promotion. ‘Test Yourself Questions’ and ‘Class Activities’ with ‘Answers.’

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the main ways by which a business can grow: internal and external growth of firms, mergers and take overs, types of integration. • describe and evaluate integration,

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the characteristics of perfect competition • describe pricing and output policies in perfect competition

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: • discuss the government’s influence (regulation, subsidies, and taxes) on private producers.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • define the internal and external economies and diseconomies of scale. Identify and explain the various economies of scale and diseconomies of scale.

LESSON PLAN Topic: Fiscal - policyTaxes & Government Spending IGCSE - Economics & Business Studies - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define the budget. Identify and explain reasons for government spending. reasons for taxation. Classification of taxes. Principles of taxation. Impact of taxation- definition of fiscal policy. Fiscal policy measures and the effects of fiscal policy on government macroeconomic aims. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 6.5 • describe the government as a producer of goods and services and as an employer • describe the aims of government policies, such as full employment, price stability, economic growth, redistribution of income, balance of payments stability.

Complete Lesson. **Topic: ** Presentation and use of market research results ‘ppt’, ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. Lesson Objectives; At the completion of the lesson, the students should be able to; Presentation and use of market research results: Analyse market research data shown in the form of graphs,charts and diagrams; draw simple conclusions from such data

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.4.1 The main features of: • Public limited companies • Concepts of risk, ownership and limited liability • Recommend and justify Public limited companies as a suitable form of business organisation to owners/management in a given situation