This lesson is the first in a Film Marketing unit. Students are introduced to the medium of film posters, the codes and conventions, as well techniques to appeal to an audience and establish the genre.

This complete scheme of learning is ideal for Year 8 or 9 Media Studies. As part of the scheme, the students will study the first episode of Stranger Things, and in the process explore the following: The science fiction genre, including theories of genre and narrative (Neale’s Genre Theory, Todorov’s Narratology & Propp’s Character Theory) **Genre hybridity ** Intertextuality and the power of nostalgia Gender representation (including Van Zoonen’s theory of Gender Characteristics) In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment sheet, ready for submission.

This complete scheme of learning is ideal for a Year 9 Media Studies/Film Studies, although it is also appropriate for English or Business lessons. As part of the scheme, the students will study, and eventually create, the following component of a film marketing campaign: Teaser posters Cross-Media marketing (using Deadpool) Hyperreality/immersive marketing (using Baudrillard’s theory & The Blaire Witch Project) Teaser trailers In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission.

This complete scheme of learning is ideal for a** Year 8 Media Studies**, although it is also appropriate for English lessons. As part of the scheme, the students will study, and eventually create, the following component of a broadsheet or tabloid newspaper: Codes and conventions The British newspaper industry Political bias and its impact on audiences Audiences needs (using Hall’s Reception Theory and the Uses & Gratifications Theory) In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission. An additional written assessment is also included.

This complete scheme of learning is ideal for a Year 8 Media Studies, although it is also appropriate for English or Business lessons. As part of the scheme, the students will study, and eventually create, the following component of an advertisement: Codes and conventions Feminist theories (including Butler’s Gender Performativity & Mulvey’s Male Gaze Theory) Audience appeal (including stereotypes) The use of colours, design, and language techniques In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission.

This lesson is the second in an Advertisements unit. Students are introduced to two GCSE representation theories, Judith Butler’s Gender Performativity and Laura Mulvey’s Male Gaze Theory. Both theories are taught through relevant examples, including print and audio-visual resources, as well as an introduction to the ASA regulation framework.

This scheme, aimed at year 7 or 8, explores Joseph Campbell's Monomyth through the first Harry Potter novel. In addition to introducing students to the different ** literary archetypes**, the scheme prominently features **language and structure analysis**, detecting and analysing **symbols** and **themes**, and preparing students for **recount writing** by following one of two other monomyths - either Star Wars (Luke Skywalker) or The Wizard of Oz (Dorothy Gale). The scheme covers a variety of other cross-curricular topics, such as **mythology**, and encourages students to view themselves as the heroes on their own journey.

An anthology of historical and modern poetry focusing on themes of love and relationships, including: I Am Very Bothered (immature love), focusing on semantic fields Quickdraw (dangerous love), focusing on allusions Sonnet 130 (superficial love), focusing on cliches Knives (painful love), focusing on symbolism Barbie Doll (self-love), focusing on imagery In addition, the scheme focuses on writing analytical paragraphs, as well as different types of poetry (haikus, extended metaphors, and sonnets). It also includes opportunity for transactional writing, specifically pamphlets, focusing on social issues like body image.