Global Marketing Information Systems and Market Research is a separate lecture which is covered during International Marketing Module with a Bachelor level student. In this file you will find: 1 Global Marketing Information Systems and Market Research Lecture Power Point Presentation 1 Case Study on Nestle Company (with answers) 1 Case Study on Whirlpool company (with answers) 1 File for teacher reading in order to get additional insights about topic (may give it to students as well) 1 Detailed Lesson Plan 1 File with additional discussion question and 1 exercise Learning Objectives of the Lecture Power Point Presentation: Discuss the roles of IT, MIS, and big data in a global company’s decision-making processes. Describe the various sources of market information, including direct perception. Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them. Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue. Explain how information’s role as a strategic asset affects the structure of global corporations. You may also like: Social and Cultural Environments Global Trade Environment Global Economic Environment Introduction to Global Marketing Political, Legal, and Regulatory Environments Once you will purchase resource please leave comment!

Planning Business Messages is a lecture which is covered during Business Communication Module. This lecture introduces the three-step writing process and covers the tasks in the writing step: analyzing the situation, gathering the information needed to craft an effective message, choosing the best combination of media and communication channels, and organizing the information. Moreover, it deals with the fundamentals of crafting messages, including audience analysis, organization, style, tone, and basic document design. Your students can learn the skills required to write messages that are clear, interesting, concise, diplomatic, and convincing. Learning Objectives: Describe the three-step writing process. Explain why it’s important to analyze a communication situation in order to define your purpose and profile your audience before writing a message. Discuss information-gathering options for simple messages, and identify three attributes of quality information. List the factors to consider when choosing the most appropriate medium for a message. Explain why good organization is important to both you and your audience, and list the tasks involved in organizing a message. In this file you will find: 1 Planning Business Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Communication Challenges in Communication Challenges in a Diverse, Global Marketplace (Business Communication) Once you will purchase this resource please leave a comment!

**Writing Persuasive Messages **is a lecture which is covered during Business Communication Module. This Lecture completes the section on brief message types with a look at persuasive messages, which we divide into persuasive business messages and marketing and sales messages. Key points for both categories include learning how to frame an argument, balancing emotional and logical appeals, reinforcing one’s position, anticipating objections, and avoiding common mistakes in persuasive communication. Learning Objectives: Apply the three-step writing process to persuasive messages. Describe an effective process for developing persuasive business messages, and identify the three most common categories of persuasive business messages. Describe an effective strategy for developing marketing and sales messages, and explain how to modify your approach when writing promotional messages for social media. Identify steps you can take to avoid ethical lapses in marketing and sales messages. In this file you will find: 1 Writing Persuasive Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Writing Negative Messages (Business Communication) Writing Routine and Positive Messages (Business Communication) Writing Business Messages (Business Communication) Once you will purchase this resource please leave a comment!

Equal Opportunity and the Law is a lecture which is covered during Human Resource Management Module. The purpose of this lecture is to provide you with the knowledge to deal effectively with equal employment questions on the job. The main topics we cover are equal opportunity laws enacted from 1964 to 1991, the laws enacted from 1991 to the present, defenses against discrimination allegations, illustrative discriminatory employment practices, the EEOC enforcement process, and diversity management. **Interesting Issues: ** A university recently fired its career services director after years of good evaluations. This happened about a year after his new boss gave him his first poor evaluation while peppering him with questions like “When are you going to retire?” The dismissed employee soon sued for age discrimination. We will see how to avoid such problems. Learning Objectives: Explain the importance of and list the basic features of Title VII of the 1964 Civil Rights Act and at least five other equal employment laws. Describe post-1990 employment laws including the Americans with Disabilities Act and how to avoid accusations of sexual harassment at work. Illustrate two defenses you can use in the event of discriminatory practice allegations, and cite specific discriminatory personnel management practices in recruitment, selection, promotion, transfer, layoffs, and benefits. List the steps in the EEOC enforcement process. Discuss why diversity management is important and how to install a diversity management program. In this file you will find: 1 Equal Opportunity and the Law Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge **Once you will purchase this resource please leave a comment!

Benefits and Services – Human Resource is a lecture which is covered during Human Resource Management Module. The main purpose of this lecture is to explain the third major pay component: employee benefits. The main topics we discuss are pay for time not worked benefits, insurance benefits, retirement benefits, and using benefits to improve engagement and performance. This chapter will complete our discussion on employee compensation. **Interesting Issues: ** About 25 years ago, Gary Erickson was biking through California and got an idea that changed his life—to create tastier and healthier bars than those then available. That was the beginning of Clif Bar, a company Erickson started as a small bakery and then grew into one with hundreds of employees selling healthy foods and drinks. He wanted an employee benefits plan for his employees that highlighted Clif Bar’s healthy/sustainable focus; we’ll see what he did. Learning Objectives: Name and define each of the main pay for time not worked benefits. Describe each of the main insurance benefits. Discuss the main retirement benefits. Outline the main employees’ services benefits. Explain the main flexible benefit programs. Explain how to use benefits to improve engagement, productivity, and performance. In this file you will find: 1 Benefits and Services Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Communication Challenges in a Diverse, Global Marketplace is a lecture which is covered during Business Communication Module. This lecture explores the opportunities and challenges that a diverse business environment presents to today’s professional communicators, including the importance of developing cultural competency and recognizing all the dimensions of diversity. The lecture closes with advice for adapting to other business cultures and improving intercultural communication skills. Learning Objectives: 1 Discuss the opportunities and challenges of intercultural communication. 2 Define cultural competency, and explain the influence of culture on business communication. 3 Explain the importance of recognizing cultural variations, and list eight key dimensions of cultural diversity. 4 List four general guidelines for adapting to any business culture. 5 Identify six steps you can take to improve your intercultural communication skills. In this file you will find: 1 Communication Challenges in a Diverse, Global Marketplace Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Collaboration and Business Etiquette (Business Communication) Interpersonal Communication Skills (Business Communication) Once you will purchase this resource please leave a comment!

DIAGNOSTIC TESTS OF ENGLISH SKILLS Good English skills are vital for every business professional and in Business Communication. We’ve provided two 50-question tests to help you assess students’ skills. The first appears is a Test A. The second test, labeled Test B, follows the same structure as Test A but with a different set of questions. You can use one test as a pretest and one as a posttest, or you can use the two tests for different groups of students. The tests cover six areas of grammar, mechanics, and usage: • Questions 1-5: Parts of speech • Questions 6-15: Correct usage • Questions 16-20: Flaws in sentence structure • Questions 21-30: Punctuation • Questions 31-40: Mechanics • Questions 41-50: Vocabulary Once you will purchase this resource please leave a comment!

Introduction to Human Resource Management is a lecture which is covered during Human Resource Management module/course. The purpose of this Lecture explains what Human Resource Management is, and why it’s important to all managers. We’ll see that human resource management activities such as hiring, training, appraising, compensation, and developing employees are part of every manager’s job. We’ll see that human resource management is also a separate function. The main topics we’ll cover will include what is human resource management, the trends shaping human resource management, human resource management today, the new human resource manager. Learning Objectives: Explain what human resource management is and how it relates to the management process. Briefly discuss and illustrate each of the important trends influencing human resource management. List and briefly describe “distributed HR” and other important aspects of human management today. List at least four important human resource manager competencies. In this file you will find: 1 Introduction to Human Resource Management Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 File for Lecturer/Teacher/Student addition Reading about Introduction to Human Resource Management in order to enlarge personal knowledge 1 Test Bank with 110 different questions with full answer description and explanation 1 File with Exercises and all answers to them 2 Case Studies with all answers to them Once you will purchase this resource please leave a comment!

Training and Developing Employees - HR is a lecture which is covered during Human Resource Management Module. The purpose of this lecture is to increase your effectiveness in training employees. The main topics we will cover include orientating employees, designing onboarding to improve employee engagement, the training process, analyzing training needs, implementing training and development programs, and evaluating the training efforts. **Interesting Issues: ** For about 6 years after buying May Department Stores Co., Macy’s Inc. emphasized consolidation. First it focused on integrating the regional department stores under one Macy’s umbrella. Then the recession hit and Macy’s turned to cutting costs. Meanwhile, Macy’s customer service suffered. Many sales associates failed to provide the service level that customers wanted. With deteriorating service cutting into its sales and profits, the question was, what should Macy’s do about it now? We will see what it did. Learning Objectives: Summarize the purpose and process of employee orientation. Give an example of how to design on boarding to improve employee engagement. List and briefly explain each of the steps in the training process. Explain how to use five training techniques. List and briefly discuss four management development methods. List and briefly discuss the importance of the steps in leading organizational change. Explain why a controlled study may be superior for evaluating the training program’s effect. In this file you will find: 1 Training and Developing Employees Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Building Positive Employee Relations – Human Resource is a lecture which is covered during Human Resource Management Module. The main purpose of this lecture is to explain the building blocks of positive employee relations. Our topics include what is employee relations, managing employee relations, using human resources management tools to promote ethics and fair treatment, managing employee discipline, and developing employee engagement and great places to work for. **Interesting Issues: ** After a worker uprising over pay and work rules at Apple Inc.’s Foxconn IPhone assembly plant in Shenzhen, China, Apple asked the plant’s owner to have the Fair Labor Association (FLA) survey the plant’s workers. The FLA found “tons of issues.” We’ll see what they found and what Foxconn’s management did to improve the situation. Learning Objectives: Define employee relations. Discuss at least four methods for managing employee relations. Explain what is meant by ethical behavior. Explain what is meant by fair disciplinary practices. Answer the question: “How do companies become “Best Companies to Work For?" In this file you will find: 1 Building Positive Employee Relations Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Globalisation and International Business is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW Globalization has become a major socioeconomic force and topic of debate in the twenty-first century. Chapter One examines the forces that are driving this phenomenon, as well as the often-passionate criticisms of the process. It reviews the objectives that firms pursue when they engage in international business activities and describes the various modes of entry that may be used. It also notes the terminology that has come into existence as new types of organizations have evolved. The chapter concludes with a discussion of the ways in which international business differs from domestic business. Lecture Learning Objectives: • Define globalization and international business and show how they affect each other • Grasp why companies engage in international business and why international business growth has accelerated • Discuss globalization’s future and the major criticisms of it • Illustrate the different ways in which a company can accomplish its global objectives • Recognize the need to apply social science disciplines to understanding the differences between international and domestic business In this file you will find: 1 Globalization and International Business Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 3 Interesting Exercises 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment!

Governmental Influence on Trade / Trade protectionism is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW A government’s political objectives are sometimes at odds with its economic proposals to improve a nation’s market efficiency and international competitiveness. This Lecture begins by discussing the reasons why and the ways in which governments intervene in the international trade process. It then examines the economic and the noneconomic effects of those actions upon participants in that process. Finally, the lecture considers the principle instruments of trade control, including both tariffs and nontariff barriers, and concludes with a discussion of ways in which firms can deal with adverse trading conditions both at home and abroad. Lecture Learning Objectives: • Explain why governments try to enhance and restrict trade • Show the effects of pressure groups on trade policies • Compare the potential and actual effects of governmental intervention on the free flow of trade • Illustrate the major means by which trade is restricted and regulated • Demonstrate the business uncertainties and business opportunities created by governmental trade policies • Discern how businesses may respond to import competition • Fathom how the growing complexity of products and trade regulations may affect future competition In this file you will find: 1 Governmental Influence on Trade / Trade protectionism Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 4 Interesting Exercises for Seminar 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment! You may purchase this resources with more than 20% discount here, use coupon: lovetoteach

Interpersonal Communication Skills is a lecture which is covered during Business Communication Module. This Lecture explores five important aspects of interpersonal communication: listening, nonverbal communication, workplace conversations, conflict management, and negotiation. Learning Objectives: Explain why listening is such a complex communication process, and describe three steps to becoming a better listener. Explain the importance of nonverbal communication and identify six major categories of nonverbal expression. Outline an effective process for initiating, sustaining, and concluding workplace conversations. Explain the causes of workplace conflict, and identify five productive steps for resolving conflict. Describe the importance of negotiation as a communication skill, and explain how to prepare for and conduct a negotiation. In this file you will find: 1 Interpersonal Communication Skills Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures You may also like: Professional Communication in a Digital, Social, Mobile World (Business Communication ) Once you will purchase this resource please leave a comment!

Writing Routine and Positive Messages is a lecture which is covered during Business Communication Module. This lecture focuses on creating brief messages for digital channels, including social networks, email, instant messaging and text messaging, blogging and microblogging, and podcasting. Moreover, this lecture focuses on writing routine and positive messages more suitable for the direct approach. This chapter off practical advice for crafting professional messages for digital channels, starting with an overview of the most important digital channels used in business today and following with specific advice for using social networks, information and content sharing websites, email, instant messaging, blogging and microblogging, and podcasting. Learning Objectives: Identify the major digital channels used for brief business messages, and describe the nine compositional modes needed for digital media. Describe how companies use social networking platforms, and explain how to write effective content for these channels. Explain how to adapt the three-step writing process to email messages, and describe the importance of email subject lines. Identify the major types of business messaging, and list guidelines for effective messaging in the workplace. Describe the uses of blogging in business communication, and briefly explain how to adapt the three-step process to blogging. Describe the uses of Twitter and other microblogging systems in business communication, and offer tips on writing effective tweets. Outline the process of producing business podcasts. Outline an effective strategy for writing routine business requests. Describe three common types of routine requests. Outline an effective strategy for writing routine replies, routine messages, and positive messages. Describe seven common types of routine replies and positive messages. In this file you will find: 1 Writing Routine and Positive Messages Lecture Power Point Presentation 1 Guide file how to conduct Lecture 2 Test Bank with 100 different questions each with full answer description and explanation 2 Folder with relevant pictures Once you will purchase this resource please leave a comment!

Developing and Delivering Business Presentations is a lecture which is covered during Business Communication Module. This lecture shows students how to adapt the three-step process to business presentations. It includes sections on creating effective visuals and handouts, overcoming anxiety, handling questions, embracing the backchannel, giving presentations online, and giving team presentations. Learning Objectives: Highlight the importance of presentations in your business career, and explain how to adapt the planning step of the three-step process to presentations. Describe the tasks involved in developing a presentation. Describe the six major design and writing tasks required to enhance your presentation with effective visuals. Outline four major tasks involved in completing a presentation. Describe four important aspects of delivering a presentation in today’s social media environment. In this file you will find: 1 Developing and Delivering Business Presentations Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions with full answer description and explanation 1 Folder with relevant pictures Once you will purchase this resource please leave a comment!

Personnel Planning and Recruiting is a lecture which is covered during Human Resource Module. The purpose of this Lesson is to improve your effectiveness in recruiting candidates. The topics we discuss include personnel planning, forecasting, recruiting job candidates, and developing and using application forms. **Interesting Issues: ** Like most luxury hotel businesses, Four Seasons builds its strategy around offering superior customer service, and doing that requires staffing its hotels with highly motivated and high-morale employees. Therefore, in thinking through how to recruit employees, Four Seasons managers sought a way to use recruitment to encourage the employee motivation and morale that would lead to improved customer service. We will see what they did. Learning Objectives: Explain the main techniques used in employment planning and forecasting. Explain and give examples for the need for effective recruiting. Name and describe the main internal sources of candidates. Discuss a workforce planning method you would use to improve employee engagement. List and discuss the main outside sources of candidates. Explain how to recruit a more diverse workforce. Discuss practical guidelines for obtaining application information. In this file you will find: 1 Personnel Planning and Recruiting Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Establishing Strategic Pay Plans – Human Resource is a lecture which is covered during Human Resource Management Module. The main purpose of this lecture is to show you how to establish a pay plan. The main topics we cover are basic factors in determining pay rates; job evaluation methods; how to create a market competitive pay plan; pricing managerial and professional jobs; and contemporary topics in compensation. **Interesting Issues: ** In the grocery business, when Walmart opens a store, the other stores’ usual reaction is to cut costs, particularly wages and benefits. So as Wegmans Food Markets, Inc., adds more stores and increasingly competes with Walmart, its management needs to decide this: Should we cut pay to better compete based on cost, or pursue a different compensation policy? We’ll see how Wegmans boosted profits by raising pay. Learning Objectives: List the basic factors determining pay rates. Define and give an example of how to conduct a job evaluation. Explain in detail how to establish a market-competitive pay plan. Explain how to price managerial and professional jobs. Explain the difference between competency-based and traditional pay plans. Describe the importance of total rewards for improving employee engagement. In this file you will find: 1 Establishing Strategic Pay Plans Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

Managing Global Human Resources – Human Resource is a lecture which is covered during Human Resource Management Module. The purpose of this lecture is to improve your effectiveness at applying your human resource knowledge and skills when global challenges are involved. The topics we’ll discuss include the manager’s global challenge, adapting human resources activities to intercountry differences, staffing the global organization, training and maintaining employees abroad, employee engagement globally, and managing HR locally: how to implement a global HR system. Interesting Issues: A few years ago the Japanese industrial giant Hitachi embarked on a strategy to streamline its business into six market-based but integrated groups around the world, and to meld these into what is called “One Hitachi.” Its HR group needed a new human resource strategy to support this. We’ll see what they did. Learning Objects: List the HR challenges of international business. Illustrate with examples how intercountry differences affect HRM. List and briefly describe the main methods for staffing global organizations. Discuss some important issues to keep in mind in training, appraising, and compensating international employees. Discuss similarities and differences in employee engagement around the globe. Explain with examples how to implement a global human resource management program. In this file you will find: 1 Managing Global Human Resources Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 110 different questions with full answer description and explanation 3 Case Studies with all answers to them 10 Interesting Discussion Questions and answers to them 1 Interesting Exercise 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge Once you will purchase this resource please leave a comment!

The Economic Environments Facing Businesses is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW: When companies source, manufacture, and/or market products in foreign countries, they encounter fascinating and often challenging economic environments. This Lecture first explores the economic environments of countries in which an MNE might want to operate by discussing the importance of economic analysis and identifying the major dimensions of that process. It then compares and contrasts key macroeconomic indicators, such as economic growth, inflation, and the surpluses and deficits reflected in the balance of payments. Finally, it reviews the characteristics of the major types of economic systems, explores the principles of economic freedom, and concludes by examining the drivers associated with the transition from a centrally-planned to a market-based economy. Lecture Learning Objectives: • Communicate the importance of economic analysis • Discuss the idea of economic freedom • Profile the characteristics of the types of economic systems • Introduce the notion of state capitalism • Profile indicators of economic development, performance, and potential In this file you will find: 1 The Economic Environments Facing Businesses Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 4 Interesting Exercises for Seminar 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment! You may purchase this teaching resource with more than 20% Discount by pressing this link. Use coupon during checkout: lovetoteach

Cross-National Cooperation and Agreements is a lecture which is covered during International Business Module for bachelor/master level students. LECTURE OVERVIEW: Regional economic integration represents a relatively new phenomenon in the history of world trade and investment. This lecture first examines the roles of the General Agreement on Tariffs and Trade and the World Trade Organization in determining the ground rules of the world trade environment. It then introduces the basic types of economic integration and explores the potential effects of the process. Next it examines in detail both the European Union (its structure and its operations) and the North American Free Trade Agreement and briefly describes a variety of other regional economic groups. The lecture concludes with a discussion of various commodity agreements and producer alliances, including the Organization for Petroleum Exporting Countries. Lecture Learning Objectives: • Identify the major characteristics and challenges of the World Trade Organization • Discuss the pros and cons of global, bilateral, and regional integration • Describe the static and dynamic impact of trade agreements on trade and investment flows • Define different forms of regional economic integration • Compare and contrast different regional trading groups • Describe other forms of global cooperation, such as the United Nations and OPEC In this file you will find: 1 Cross-National Cooperation and Agreements Lecture Power Point Presentation 1 Guide file how to conduct Lecture 1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations 4 Interesting Exercises for Seminar 8 Interesting Discussion Questions and answers to them 1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge 1 folder with useful pictures Once you will purchase this resource please leave a comment! You may purchase this teaching resource with more than 20 % Discount by clicking this link. Use coupon during checkout process: LOVETOTEACH