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Global Economic Environment Lecture
The world economy has changed profoundly since World War II. Perhaps the most fundamental change is the emergence of global markets; responding to new opportunities, global competitors have steadily displaced or absorbed local competitors. Concurrently, the integration of the world economy has increased significantly. Economic integration stood at 10 percent at the beginning of the twentieth century; today, it is approximately 50 percent. Integration is particularly striking in the European Union (EU) and the North American Free Trade Area.
It is clear from the above that the topic of Global Economic Environment is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Economic Environment. This Global Economic Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Introduction to Global Economic Environment.
LEARNING OBJECTIVES OF THE LECTURE:
1 Identify and briefly explain major changes in the world economy over the last 100 years
2 Compare and contrast types of economic systems that are found in the different regions of the world
3 Explain the stages of economic development used by the World Bank and identify the key emerging country markets at each stage of development
4 Discuss the significance of balance of payments for the world’s major economies
5 Identify the countries that are leading exporters
6 Briefly explain how exchange rates impact a company’s opportunities in different parts around the world
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1 Global Economic Environment Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Global Economic Environment with 78 different questions.
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Introduction to Global Marketing Lecture
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The Global Trade Environment Lecture
It is clear that the topic of Global Trade Environment is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Trade Environment. This Global Trade Environment teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Trade Environment.
LEARNING OBJECTIVES OF THE LECTURE:
1 Explain the role of the W T O in facilitating global trade relations among nations.
2 Compare and contrast the four main categories of preferential trade agreements.
3 Explain the trade relationship dynamics among signatories of N A F T A.
4 Identify the four main preferential trade agreements in Latin America and the key members of each.
5 Identify the main preferential trade agreements in the Asia-Pacific region.
6 Describe the various forms of economic integration in Europe.
7 Describe the activities of the key regional organizations in the Middle East.
8 Identify the issues for global marketers wishing to expand in Africa.
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1 Global Trade Environment Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Global Trade Environment with 89 different questions.
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Brand and Product Decisions in Global Marketing Lecture
Brand and Product Decisions in Global Marketing Lecture
The product P of the marketing mix is at the heart of the challenges and opportunities facing global companies today: Management must develop product and brand policies and strategies that are sensitive to market needs, competition, and the company’s ambitions and resources on a global scale. Effective global marketing often entails finding a balance between the payoff from extensively adapting products and brands to local market preferences and the benefits that come from concentrating company resources on relatively standardized global products and brands.
Brand and Product Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Brand and Product Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Brand and Product Decisions in Global Marketing Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
1 Review the basic product concepts that underlie a successful global marketing product strategy.
2 Compare and contrast local products and brands, international products and brands, and global products and brands.
3 Explain how Maslow’s needs hierarchy helps global marketers understand the benefits sought by buyers in different parts of the world.
4 Outline the importance of “country of origin” as a brand element.
5 List the five strategic alternatives that marketers can utilize during the global product planning process.
6 Explain the new-product continuum and compare and contrast the different types of innovation.
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1 Test bank for Brand and Product Decisions in Global Marketing with 115 different questions.
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Pricing Decisions in Global Marketing Lecture
Pricing Decisions in Global Marketing Lecture
Whether dealing with a single home-country market or multiple country markets, marketing managers must develop pricing objectives as well as strategies for achieving those objectives. Remember: Price is an independent variable; as a marketing tactic, managers can raise, lower, or maintain prices as part of the overall marketing strategy. However, a number of pricing issues are unique to global marketing. The pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and a premium-priced, niche product in others
From the above it is clear that Pricing Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Pricing Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Pricing Decisions in Global Marketing Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
1 Review the basic product concepts that underlie a successful global marketing product strategy.
2 Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets.
3 Summarize the various Incoterms that affect the final price of a product.
4 List some of the environmental influences that impact prices.
5 Apply the ethnocentric/polycentric/geocentric framework to decisions regarding price.
6 Explain some of the tactics global companies can use to combat the problem of gray market goods.
7 Assess the impact of dumping on prices in global markets.
8 Compare and contrast the different types of price fixing.
9 Explain the concept of transfer pricing.
10 Define countertrade and explain the various forms it can take.
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Global Marketing Channels and Physical Distribution Lecture
Global Marketing Channels and Physical Distribution Lecture
Marketing channels exist to create utility for customers. The major categories of channel utility are place utility (the availability of a product or service in a location that is convenient to a potential customer), time utility (the availability of a product or service when desired by a customer), form utility (the availability of the product processed, prepared, in proper condition, and/or ready to use), and information utility (the availability of answers to questions and general communication about useful product features and benefits). Because these utilities can be a basic source of competitive advantage and comprise an important element of a firm’s overall value proposition, choosing a channel strategy is one of the key policy decisions management must make. For example, the Coca-Cola Company’s global marketing leadership position is based in part on its ability to put Coke “within an arm’s reach of desire”; in other words, to create place utility.
From the above it is clear that Global Marketing Channels and Physical Distribution Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Global Marketing Channels and Physical Distribution teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Global Marketing Channels and Physical Distribution Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
1 Identify and compare the basic structure options for consumer channels and industrial channels.
2 List the guidelines companies should follow when establishing channels and working with intermediaries in global markets.
3 Describe the different categories of retail operations that are found in various parts of the world.
4 Compare and contrast the six major international transportation modes and explain how they vary in terms of reliability, accessibility, and other performance metrics.
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1 Teaching Gide for the Lecture/Seminar
1 Test bank for Global Marketing Channels and Physical Distribution with 105 different questions.
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Global Marketing Communication Decision Lecture
Global Marketing Communication Decision Lecture
Global Marketing Communication Decision Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing Communication Decision teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing Communication Decision.
LEARNING OBJECTIVES OF THE LECTURE:
1 Define global advertising and identify the top-ranked companies in terms of worldwide ad spending.
2 Explain the structure of the advertising industry, and describe the difference between agency holding companies and individual agency brands.
3 Identify key ad agency personnel and describe their respective roles in creating global advertising.
4 Explain how media availability varies around the world.
5 Compare and contrast publicity and public relations and identify global companies that have recently been impacted by negative publicity.
6 Define sales promotion and identify the most important promotion tactics and tools used by global marketers.
7 List the steps in the strategic/consultative personal selling model.
8 Explain the contingency factors that must be considered when making decisions about sales force nationality.
9 Explain direct marketing’s advantages and identify the most common types of direct marketing channels.
10 Describe how global marketers integrate support media, sponsorships, and product placement into the overall promotion mix.
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2 Global Marketing Communication Decision Lecture PowerPoint Presentation (Part 1 and 2)
2 Teaching Gide for the Lecture/Seminar
2 Test bank for Global Marketing Communication Decision with 219 different questions.
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Global Marketing and the Digital Revolution Lecture
Global Marketing and the Digital Revolution Lecture
Global Marketing and the Digital Revolution Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing and the Digital Revolution. Global Marketing and the Digital Revolution teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing and the Digital Revolution.
LEARNING OBJECTIVES OF THE LECTURE:
1 List the major innovations and trends that contributed to the digital revolution.
2 Define “convergence” and give an example.
3 Define value network and explain the differences between sustaining technologies and disruptive technologies.
4 Identify current trends in global e-commerce and explain how global companies are expanding their presence on the Web.
5 Explain the key issues facing a company when designing and implementing a Web site.
6 Identify the most important new products and services that have been introduced in the past decade.
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1 Teaching Gide for the Lecture/Seminar
1 Test bank for Global Marketing and the Digital Revolution with 96 different questions.
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Solutions and Their Properties (Chemistry)
It is not a secret clear that Topic of Solutions and Their Properties is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Solutions and Their Properties. Solutions and Their Properties teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Solutions and Their Properties Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
· Solutions
· Energy Changes and the Solution Process
· Concentration Units for Solutions Some Factors That Affect Solubility
· Physical Behavior of Solutions: Colligative Properties
· Vapor-Pressure Lowering of Solutions: Raoult’s Law
· Boiling-Point Elevation and Freezing- Point Depression of Solutions
· Osmosis and Osmotic Pressure
· Fractional Distillation of Liquid Mixtures
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1 Test bank for Solutions and Their Properties with more than 100 different questions and answers to them.
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Chemical Equilibrium Lecture (Chemistry)
Chemical Equilibrium Lecture
A mixture of reactants and products in the equilibrium state is called an equilibrium mixture. In this lecture, we’ll address a number of important questions about the composition of equilibrium mixtures: What is the relationship between the concentrations of reactants and products in an equilibrium mixture? How can we determine equilibrium concentrations from initial concentrations? What factors can we exploit to alter the composition of an equilibrium mixture? This last question is particularly important when choosing conditions for the synthesis of industrial chemicals such as hydrogen, ammonia, and methanol 1CH OH2 .
It is not a secret clear that Topic of Chemical Equilibrium is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Chemical Equilibrium. Chemical Equilibrium teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Chemical Equilibrium Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
• The Equilibrium State
• The Equilibrium Constant Kc The Equilibrium Constant Kp Heterogeneous Equilibria
• Using the Equilibrium Constant
• Factors That Alter the Composition of an Equilibrium Mixture: Le Châtelier’s Principle
• Altering an Equilibrium Mixture: Changes in Concentration
• Altering an Equilibrium Mixture: Changes in Pressure and Volume
• Altering an Equilibrium Mixture: Changes in Temperature
• The Link between Chemical Equilibrium and Chemical Kinetics
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1 Test bank for Chemical Equilibrium with more than 100 different questions and answers to them.
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Aqueous Equilibria Acids and Bases Lecture (Chemistry)
Aqueous Equilibria Acids and Bases Lecture
It is not a secret clear that Topic of Aqueous Equilibria Acids and Bases is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Aqueous Equilibria Acids and Bases. Aqueous Equilibria Acids and Bases teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Aqueous Equilibria Acids and Bases Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
• Acid–Base Concepts: The Brønsted–Lowry Theory
• Acid Strength and Base Strength
• Factors That Affect Acid Strength Dissociation of Water
• The pH Scale
• Measuring pH
• The pH in Solutions of Strong Acids and Strong Bases
• Equilibria in Solutions of Weak Acids
• Calculating Equilibrium Concentrations in Solutions of Weak Acids
• Percent Dissociation in Solutions of Weak Acids
• Polyprotic Acids
• Equilibria in Solutions of Weak Bases
• Relation Between Ka and Kb
• Acid–Base Properties of Salts
• Lewis Acids and Bases
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1 Aqueous Equilibria Acids and Bases Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Aqueous Equilibria Acids and Bases with more than 100 different questions and answers to them.
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Applications of Aqueo Equilibria Lecture
Applications of Aqueo Equilibria Lecture
Aqueous equilibria play a crucial role in many environmental and biological processes. For example, the pH of many lakes and streams must remain near 5.5 for plant and aquatic life to flourish. The pH of human blood is carefully controlled at a value of 7.4 by equilibria involving primarily the conjugate acid–base pair H2CO3 and HCO3 - . At lower pH values, the affinity of hemoglobin in red blood cells for O2 molecules decreases and the blood carries less oxygen to the tissues.
It is not a secret clear that Topic of Aqueous Equilibria Acids and Bases is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Aqueous Equilibria Acids and Bases. Aqueous Equilibria Acids and Bases teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Aqueous Equilibria Acids and Bases Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
• Neutralization reactions
• the Common-Ion effect
• Buffer Solutions
• The henderson–hasselbalch equation ph titration Curves
• Strong acid–Strong Base titrations
• Weak acid–Strong Base titrations
• Weak Base–Strong acid titrations
• Polyprotic acid–Strong Base titrations
• Solubility equilibria for Ionic Compounds
• Measuring Ksp and Calculating Solubility from Ksp
• Factors that affect Solubility precipitation of Ionic Compounds
• Separation of Ions by Selective precipitation
• Qualitative analysis
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Thermodynamics Entropy, Free Energy, and Equilibrium Lecture
Thermodynamics Entropy, Free Energy, and Equilibrium Lecture
what factors determine the direction and extent of a chemical reaction? Some reactions, such as the combustion of hydrocarbon fuels, go almost to comple- tion. Others, such as the combination of gold and oxygen, occur hardly at all. Still others—for example, the industrial synthesis of ammonia from N2 and H2 at 400-500°C—result in an equilibrium mixture that contains appreciable amounts of both reactants and products
It is not a secret clear that Topic of Thermodynamics Entropy, Free Energy, and Equilibrium is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Thermodynamics Entropy, Free Energy, and Equilibrium. Thermodynamics Entropy, Free Energy, and Equilibrium teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Thermodynamics Entropy, Free Energy, and Equilibrium Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
• Spontaneous processes
• Enthalpy, entropy, and Spontaneous processes: a Brief review
• Entropy and probability
• Entropy and temperature
• Standard Molar entropies and Standard entropies of reaction
• Entropy and the Second Law of thermodynamics
• Free energy and the Spontaneity of Chemical reactions
• Standard Free-energy Changes for reactions
• Standard Free energies of Formation
• Free-energy Changes for reactions under Nonstandard-State Conditions
• Free energy and Chemical equilibrium
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Electrochemistry Lecture (Chemistry)
Electrochemistry Lecture
Batteries are everywhere. They provide the electric current to start our automobiles and to power a host of products such as digital watches and cameras, electronic calculators and laptop computers, heart pacemakers, radios, and cell phones. In hybrid and all electric vehicles, batteries power an electric motor that supplements or replaces a gasoline engine. A battery is an electrochemical cell, a device for converting chemical energy to electrical energy. A battery takes the energy released by a spontaneous chemical reaction and uses it to produce electricity.
It is not a secret clear that Topic of Electrochemistry is very important in Chemistry. With the help of this teaching resources you will be able to explain your students what is it Electrochemistry. Electrochemistry teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Electrochemistry Lecture or Seminar.
LEARNING OBJECTIVES OF THE LECTURE:
• Balancing redox reactions by the half-reaction Method
• Galvanic Cells
• Shorthand Notation for Galvanic Cells
• Cell potentials and Free-energy Changes for Cell reactions
• Standard reduction potentials
• Using Standard reduction potentials
• Cell potentials under Nonstandard- State Conditions: the Nernst equation
• Electrochemical Determination of ph
• Standard Cell potentials and equilibrium Constants
• Batteries
• Corrosion
• Electrolysis and electrolytic Cells
• Commercial applications of electrolysis
• Quantitative aspects of electrolysis
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1 Electrochemistry with more than 100 different questions and answers to them.
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Communication Lecture (Organizational Behavior)
Communication Lecture (Organizational Behavior)
Communication Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Communication. Communication resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Communication.
LEARNING OBJECTIVES OF THE LECTURE:
Describe the functions and process of communication.
Contrast downward, upward, and lateral communication through small-group networks and the grapevine.
Contrast oral, written, and nonverbal communication.
Describe how channel richness underlies the choice of communication channel.
Differentiate between automatic and controlled processing of persuasive messages.
Identify common barriers to effective communication.
Discuss how to overcome the potential problems of cross-cultural communication.
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1 Communication Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Communication with 110 different questions.
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Leadership Lecture (Organizational Behavior)
Leadership Lecture (Organizational Behavior)
Leadership Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Leadership. Leadership resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Leadership.
LEARNING OBJECTIVES OF THE LECTURE:
Summarize the conclusions of trait theories of leadership.
Identify the central tenets and main limitations of behavioral theories.
Contrast contingency theories of leadership.
Describe the contemporary theories of leadership and their relationship to foundational theories.
Discuss the roles of leaders in creating ethical organizations.
Describe how leaders can have a positive impact on their organizations through building trust and mentoring.
Identify the challenges to our understanding of leadership.
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1 Leadership Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Leadership with 110 different questions.
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Power and Politics Lecture (Organizational Behavior)
Power and Politics Lecture (Organizational Behavior)
Power and Politics Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Power and Politics. Power and Politics resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Power and Politics.
LEARNING OBJECTIVES OF THE LECTURE:
Contrast leadership and power.
Explain the three bases of formal power and the two bases of personal power.
Explain the role of dependence in power relationships.
Identify power or influence tactics and their contingencies.
Identify the causes and consequences of abuse of power.
Describe how politics work in organizations.
Identify the causes, consequences, and ethics of political behavior.
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1 Power and Politics Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Power and Politics with 110 different questions.
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Understanding Work Teams Lecture (Organizational Behavior)
Understanding Work Teams Lecture (Organizational Behavior)
Understanding Work Teams Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Understanding Work Teams. Understanding Work Teams resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Understanding Work Teams.
LEARNING OBJECTIVES OF THE LECTURE:
Analyze the continued popularity of teams in organizations.
Contrast groups and teams.
Contrast the five types of team arrangements.
Identify the characteristics of effective teams.
Explain how organizations can create team players.
Decide when to use individuals instead of teams.
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1 Understanding Work Teams Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Understanding Work Teams with 105 different questions.
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What Is Organizational Behavior Lecture (Organizational Behavior)
What Is Organizational Behavior Lecture (Organizational Behavior)
What Is Organizational Behavior Lecture an introductory lecture for Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Organizational Behavior. Organizational Behavior Responsibility teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Introduction to Organizational Behavior.
LEARNING OBJECTIVES OF THE LECTURE:
1 Demonstrate the importance of interpersonal skills in the workplace.
2 Define organizational behavior (OB).
3 Show the value to OB of systematic study.
4 Identify the major behavioral science disciplines that contribute to OB.
5 Demonstrate why few absolutes apply to OB.
6 Identify managers’ challenges and opportunities in applying OB concepts.
7 Compare the three levels of analysis in this text’s OB model.
8 Describe the key employability skills gained from studying OB applicable to other majors or future careers.
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1 What Is Organizational Behavior Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for What Is Organizational Behavior with 115 different questions.
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Diversity in Organizations Lecture (Organizational Behavior)
Diversity in Organizations Lecture (Organizational Behavior)
Diversity in Organizations Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Diversity in Organizations. Diversity in Organizations teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Diversity in Organizations.
LEARNING OBJECTIVES OF THE LECTURE:
Describe the two major forms of workplace diversity.
Demonstrate how workplace discrimination undermines organizational effectiveness.
Describe how the key biographical characteristics are relevant to Organizational Behavior (OB).
Explain how other differentiating characteristics factor into OB.
Demonstrate the relevance of intellectual and physical abilities to OB.
Describe how organizations manage diversity effectively.
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1 Diversity in Organizations Lecture PowerPoint Presentation
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Attitudes and Job Satisfaction Lecture (Organizational Behavior)
Attitudes and Job Satisfaction Lecture (Organizational Behavior)
Attitudes and Job Satisfaction Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Attitudes and Job Satisfaction. Attitudes and Job Satisfaction teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Attitudes and Job Satisfaction.
LEARNING OBJECTIVES OF THE LECTURE:
1 Contrast the three components of an attitude.
2 Summarize the relationship between attitudes and behavior.
3 Compare the major job attitudes.
4 Define job satisfaction.
5 Summarize the main causes of job satisfaction.
6 Identify three outcomes of job satisfaction.
7 Identify four employee responses to dissatisfaction.
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1 Attitudes and Job Satisfaction Lecture PowerPoint Presentation
1 Teaching Gide for the Lecture/Seminar
1 Test bank for Attitudes and Job Satisfaction with 120 different questions.
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