Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section focuses on different external influences on business activity and how these impact a business. It includes government influences on economic, environmental, and ethical issues and how they affect the functional areas of companies. In addition, the international economy, including globalization and its effects on businesses and governments, multinational businesses, and exchange rates are essential issues. Legal constraints are an external influence to be considered, but these influences are covered in the relevant functional areas above and in this last section.

This bundle of PowerPoints focuses on Paper 3 from the Cambridge International AS & A Level Travel & Tourism Specification. The tourism industry has become highly competitive, with new destinations having emerged. Natural disasters, terrorism, and global pandemics have recently significantly impacted the popularity of travel to destinations. Tourists are better informed and more careful when selecting a destination. Destination marketing, therefore, plays an increasingly important role in helping destinations stand out from their competitors to try to attract a broader customer base and to survive in the destination marketplace. The teaching and learning for Paper 3 will focus on destination branding. This strategic process involves a range of stakeholders, including governments, tourism providers, and local communities. A successful destination brand is unique, memorable, and attracts new and repeat visitors.

This bundle of PowerPoints focuses on Paper 4 from the Cambridge International AS & A Level Travel & Tourism Specification. Travel and tourism are one of the largest industries in the world. However, it is susceptible to changing global influences and trends. With many traditional industries in decline, tourism can offer a diverse and sustainable option for growth. Many governments and policymakers develop tourism to improve economic, environmental, and social benefits. It is up to organizations involved with destination development and management to establish clear roles and priorities to sustain the industry’s future. The teaching and learning for Paper 4 will focus on how destinations are developed and managed. There are many objectives of tourism development and management, but the overall aim is to minimize the negative impacts of tourism and maximize the positive effects.

This bundle of PowerPoints lays the foundation for students to understand what happens within a company. At AS Level, students develop an understanding of what a business is, what it wants to achieve, and who is involved. These resources will support students to develop the vocabulary to understand how a business operates and learn how to analyze what the company does. Every business is different, and understanding its context is essential to understanding the decisions it makes and the motivations of those involved.

This PPt resource bundle covers a full term of GCSE learning following the Pearson Edexcel International GCSE (9-1) History: A World Divided: Superpower Relations, 1943–72 specification.  That said, most content overlaps with all GCSE examination board specifications and contemporary history learning on the Cold War.  This bundle provides the structure for students to pace their learning from with great visuals and video content embedded that are engaging.  Learning intentions, starter questions/quizzers, main body, standard tasks, plenaries and extension/challenge opportunity tasks included throughout this series of lessons.  Each resource can be used over 1/2 lessons of content with homework preparations also possible.

This bundle of PowerPoints lays the foundation for students to understand what happens within marketing. At AS Level, students focus on how a business finds out the needs of potential customers and provides for them. Students will develop an understanding of the marketing mix. Candidates will have the opportunity to study in further depth one or more of the elements of the marketing mix and to develop the skills to recommend a suitable marketing mix for a business in a specific context.