This is a 29-slide PowerPoint presentation which considers why Donald Trump won the 2024 US Presidential election. It is suitable for all students 14+ in Politics or Citizenship classes. Introduction: The presentation starts with an overview of the election results, highlighting the contentious nature of the election and the significant public and media attention it received. It also mentions Trump’s unexpected victory and the various factors influencing the electorate, including political, social, and economic factors. It considers things like the handling of Key Issues and Policy Stances: Trump’s stances on key issues such as immigration, healthcare, and foreign policy resonated with voters. He emphasized a tough stance on immigration, proposed healthcare reforms, and prioritised American interests in foreign policy. The PowerPoint also considers the reasons for Kamala Harris’ loss including perceived ineffectiveness as Vice President, campaign strategy and messaging failures, lack of enthusiasm and voter turnout, negative media coverage, and internal party divisions. The PowerPoint ends with some issues to think about and these may form the basis of discussion or debate,

This is a 28-slide PowerPoint presentation which includes a short quiz and video in addition to explanations of what COP29 is, and why it is important. It is suitable for use with students 14 - 16 as well as 16 - 19 year olds. The presentation provides an in-depth look at the upcoming COP29 summit, which will be held in Baku, Azerbaijan, from November 11 to 22, 2024. It starts with an overview of the history and significance of COP summits, highlighting key milestones such as the Kyoto Protocol, the Paris Agreement, and the Marrakesh Accords12. The main purpose of COP29 is to accelerate global efforts to address climate change, with a focus on increasing global ambition, implementing the Paris Agreement, and supporting the transition to a low-carbon economy. The presentation also discusses the critical issues facing COP29, such as securing climate finance for developing nations, updating national action plans, and addressing the needs of vulnerable countries and communities. Additionally, the presentation outlines the expected outcomes and commitments from COP29, including enhancing transparency and accountability, mobilising climate finance, and supporting climate adaptation and resilience. It also touches on the potential implications of President Trump’s election on climate change policies and the role of young people in advocating for climate action. Overall, the presentation emphasizes the importance of COP29 in shaping the future of global climate policy and highlights the need for collective action to combat climate change7. If you find this presentation useful, then please check out my other resources.

This is a student Handout/Worksheet, complete with questions, on 10 reasons why Donald Trump won the 2024 US Presidential Election and 5 reasons why Kamala Harris didn’t win! The Handout highlights several key factors that contributed to Trump’s win, including his economic policies, populist appeal, media strategy, and effective campaign messaging. The document also discusses the high voter turnout, Republican Party unity, and Trump’s response to key issues such as the COVID-19 pandemic. Additionally, it examines the reasons behind Kamala Harris’s defeat, citing perceived ineffectiveness, campaign strategy, voter turnout, media coverage, and internal party divisions as significant factors. Finally, there are 5 questions which can be used as an exercise to summarise the document or as an aide to discussion for your class.

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM E of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The presentation covers various strategies for businesses to operate internationally, including: Subsidiary Businesses: Owning a subsidiary in another country can diversify risk, reduce tax liabilities, and employ a local workforce with necessary skills. Joint Ventures: Businesses can combine expertise and utilize local knowledge, sharing risks and securing outlets for products. Partnerships: Forming alliances with foreign businesses provides market access and expertise without divulging too much operational information. Agencies: Professional businesses with local market understanding can help establish a foothold and provide local contacts and labour. Licensing: Allowing a third party to sell goods or services abroad, often linked to exclusivity deals, provides a stream of income with minimal costs. Franchising: Giving another business permission to trade using the franchisor’s name and products, which is less risky but may involve additional costs and loss of independence. Sub-contracting: Providing specific work to a foreign party on an ad hoc basis, allowing flexibility and cost control. Outsourcing: Contracting out production to a foreign business over time, which can improve product quality and match supply to demand. Reasons for Targeting International Markets The presentation also discusses reasons for targeting, operating in, and trading with international markets, such as low costs, increased wealth, shared expertise, new markets, risk spreading, government incentives, tax advantages, specialist skills, and proximity to raw materials and markets. Re-engineering Products and Services Businesses may need to re-engineer products and services to meet international market demands and preferences, which can be expensive but necessary, especially if required by law. Resource Considerations The presentation highlights various resource considerations, including capital costs, revenue costs, expertise and intellectual capital, training costs for local labour, and the organizational structure of international businesses. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 30-slide PowerPoint which covers the entire LEARNING AIM D of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM C of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 53-slide PowerPoint which covers the entire LEARNING AIM B of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The PowerPoint focuses on the concept of globalisation and its various aspects. It begins by defining globalisation as the process of greater integration and inter-connectedness between countries, highlighting the main features such as the growth of international trade, trade liberalisation, enhanced mobility of labour and capital, increased cultural exchange, and the rise of multinational corporations (MNCs). The presentation also covers trading blocs, explaining how groups of countries agree to trade together freely, with examples like the European Union (EU) and the North American Free Trade Area (NAFTA). It discusses the role of the World Trade Organisation (WTO) in promoting free trade and reducing trade barriers. Additionally, the presentation explores the impact of globalisation on businesses and economies, including the benefits such as improved allocation of resources, increased specialisation, and greater competition, as well as the potential downsides like inequality, environmental impacts, and structural unemployment. The role of MNCs in globalisation is also highlighted, noting their influence on capital inflows, economies of scale, employment, and infrastructure development. However, it also points out the negative aspects, such as the profit motive, impact on small firms, environmental impact, and exploitation. Finally, the presentation addresses barriers to international business, including protectionist measures like tariffs, customs duties, quotas, and legal restrictions, as well as other barriers such as exchange rate volatility, legal and regulatory systems, and economic sanctions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM A of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Types of business activity: Exporting businesses, importing businesses, multinational enterprises, and associated businesses like logistics and marketing. Reasons for conducting business internationally: Growth, additional revenue streams, brand exploitation, access to new markets, diversification, increasing market share, market leadership, technological dominance, comparative advantage, economies of scale, fiscal benefits, and preferential tax rates. Choice of Markets Types of markets: Developed economies, emerging markets, and less developed economies. Factors influencing market choice: Type of product, costs, and size of the market. Exports and Imports Exports: Selling goods and services to other countries. Imports: Buying goods and services from other countries. Multinational Enterprises Characteristics: Dominant players, complex structures, grown through organic and inorganic growth, heavy investment in R&D, globally recognized brands. Reasons for existence: Economies of scale, growth, dominance, global brand recognition, avoiding protectionist measures, reducing transport costs, benefiting from cheaper labor, tax differences, producing close to materials or market, spreading risk. Associated Businesses Types: Logistics, marketing, human resources, finance. Financing International Business Methods: Prepayment by the importer, letters of credit, export credits, bank loans. Support for International Business Agencies: UK Export Finance, UK Trade and Investment, Chambers of Commerce, regional advisory organizations. Types of support: UK Export Finance Advisors, trade fairs, identifying international partners, grants for international promotions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

The EDEXCEL/Pearson BTEC Business Unit 7 exam on Business Decision Making can be very difficult for both students and teachers. I am an experienced teacher and Moderator for the Business course and I have put together this Guide, complete with a Model Answer, to a question set a few years ago on a fictitious company called Spick and Span Bathrooms. The Guide will show you, step-by-step, how to disect the data and how to assemble a first-rate answer, helping your students to come up with a framework which can be used when they come to take the Unit 7 examination. An invaluable aid to what can be a tricky assessment!

This is a 27-slide PowerPoint which covers the entire LEARNING AIM H of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into two main sections: Business Skills and IT Skills. Business Skills - Introduction: Emphasises the importance of various business skills such as problem-solving, innovation, creativity, communication, thinking, and teamwork. Skills and Behaviours: Discusses the necessary skills and behaviours for different business situations, such as dealing with customer complaints, emergencies, and dietary requests. Decision-Making Approaches: Outlines three main approaches used in business decision-making: vision-led, plan-led, and consensus-led. Dealing with Complaints: Provides strategies for handling different types of complaints. Consideration of Risk: Explores the three forms of risk (legal, reputation, financial) associated with making final recommendations or judgments. IT Skills - Creating Appropriate Documentation: Highlights the importance of selecting the right IT tools and software for business documentation. Formal Business Reports: Discusses the different types of business reports and the software used to create them, such as Microsoft Word, Excel, and accounting software. Presentations: Explains the use of presentation software and the integration of various media and data into presentations. Graphs & ‘What If’ Scenarios: Describes the benefits of using software packages to create graphs and scenarios for better decision-making. The presentation also includes review questions to reinforce the key concepts covered. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 18-slide PowerPoint which covers the entire LEARNING AIM G of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even closure. An example given is Kodak’s oversight in 1975 when they invented a digital camera but decided it would have limited demand. Learning Aim G Ratio Analysis: This involves assessing the financial health of a company by comparing different figures from published accounts. It includes liquidity ratios and worked examples to illustrate how to calculate and interpret these ratios. Threats and ‘What If’ Scenarios: This part discusses the importance of considering potential threats and different scenarios when making decisions. Tools like SWOT analysis and PESTLE analysis are used to identify risks and opportunities. Contingency Plans: This section explains the need for contingency planning to provide alternative solutions based on the outcomes of various analyses. An example given is the problems faced by TSB bank in 2018 due to a lack of contingency planning. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 43-slide PowerPoint which covers the entire LEARNING AIM F of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 360 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into five main sections: Creation and Analysis of a Sales Forecast: This section explains how businesses use historical data to predict future sales. It includes activities to analyse sales data for a small florist and Apple Inc. Create and Interpret a Cash Flow Forecast: This section covers the importance of cash flow forecasting for planning and managing business finances. It includes examples and activities to create and analyse cash flow forecasts. Creation and Interpretation of a Break-Even Chart: This section explains how to create and analyse break-even charts to determine the point at which a business neither makes a profit nor a loss. It includes examples and activities to calculate and analyse break-even points. Creation and Interpretation of an Income Statement: This section discusses the creation and analysis of income statements to assess business viability and plan for the future. It includes examples and activities to create and analyse income statements. Creation and Interpretation of a Statement of Financial Position: This section explains how to create and analyze statements of financial position to assess a business’s financial health. It includes examples and activities to create and analyse these statements. The presentation emphasises the importance of using financial data for decision-making and forecasting to ensure business success and sustainability. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**