This is a 7-page MODEL ANSWER written by an experienced Examiner and tried and tested over the years with many classes. The Handout is structured as follows: Juliet’s relationship with her mother. Juliet’s relationship with her father, Lord Capulet. The Nurse: The Nurse acts as a surrogate mother to Juliet, sharing a close and affectionate bond with her. Romeo and the Montagues: Romeo’s relationship with his mother, Lady Montague, is less prominent but significant. The essay discusses the generational differences in values, expectations, and communication styles between parents and children. The older generation prioritizes social status and family honor, while the younger generation seeks personal fulfillment and autonomy. The Role of Fate and Parental Influence: The essay examines how the feud between the Capulets and Montagues and the rigid enforcement of social norms shape the fate of Romeo and Juliet. Conclusion: The essay concludes by emphasizing the conditional nature of parental love, the struggles of the younger generation to assert their autonomy, and the destructive potential of misunderstanding and rigid social norms.

This is a 45-slide PowerPoint which covers the entire LEARNING AIM E of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The presentation covers various strategies for businesses to operate internationally, including: Subsidiary Businesses: Owning a subsidiary in another country can diversify risk, reduce tax liabilities, and employ a local workforce with necessary skills. Joint Ventures: Businesses can combine expertise and utilize local knowledge, sharing risks and securing outlets for products. Partnerships: Forming alliances with foreign businesses provides market access and expertise without divulging too much operational information. Agencies: Professional businesses with local market understanding can help establish a foothold and provide local contacts and labour. Licensing: Allowing a third party to sell goods or services abroad, often linked to exclusivity deals, provides a stream of income with minimal costs. Franchising: Giving another business permission to trade using the franchisor’s name and products, which is less risky but may involve additional costs and loss of independence. Sub-contracting: Providing specific work to a foreign party on an ad hoc basis, allowing flexibility and cost control. Outsourcing: Contracting out production to a foreign business over time, which can improve product quality and match supply to demand. Reasons for Targeting International Markets The presentation also discusses reasons for targeting, operating in, and trading with international markets, such as low costs, increased wealth, shared expertise, new markets, risk spreading, government incentives, tax advantages, specialist skills, and proximity to raw materials and markets. Re-engineering Products and Services Businesses may need to re-engineer products and services to meet international market demands and preferences, which can be expensive but necessary, especially if required by law. Resource Considerations The presentation highlights various resource considerations, including capital costs, revenue costs, expertise and intellectual capital, training costs for local labour, and the organizational structure of international businesses. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 30-slide PowerPoint which covers the entire LEARNING AIM D of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This 26-slide presentation is entitled “Understanding the 2024 US Elections” and provides an explainer for beginners to the US electoral process and its global implications. It is suitable for 14-16 year-olds as well as older students and would be invaluable as part of a PSHE programme or as a Tutorial guide or Assembly explainer. Here is a summary of the key points: Introduction: The presentation begins with a beginner’s guide to the US electoral process and includes a quiz to test basic knowledge about the United States. Contents: The main topics covered include the US electoral system, the two main political parties, candidates for the 2024 US election, recent US election results, and the global impact of US elections. The US Electoral System: This section explains the Electoral College system, how it works, and its significance in electing the President and Vice-President3. It also provides an example using California’s Electoral College Votes (ECVs) and mentions the results of the 2020 Presidential Election. The Two Main Political Parties: The presentation gives an overview of the Democratic Party and the Republican Party, highlighting their key policies and ideologies56. It also compares their stances on healthcare, climate change, and immigration. Candidates for the 2024 US Elections: This section provides information about the political careers of Donald Trump and Kamala Harris, the main candidates for the 2024 US Presidential Election. Recent US Election Results: The presentation reviews the 2020 Presidential Election, noting the historic voter turnout and Joe Biden’s victory. Impact of the US Elections Globally: This section explores the implications of US elections on global relations, including the US-UK relationship, global economic implications, and the influence on international policies and agreements. Review Quiz: The presentation concludes with a review quiz to reinforce the key points covered.

A Powerpoint presentation on Black History Month which will be invaluable in helping students through a Tutorial or Citizenship class on the topic. Includes Speakers’ Notes. The Powerpoint consists of 30 slides: Origins: Black History Month was conceived by Carter G. Woodson in 1926 to recognize African American accomplishments. Significance: Black History Month honors the contributions and achievements of black people and deepens understanding of their struggles and triumphs. Cultural Impact: The Harlem Renaissance was a cultural movement celebrating black culture and identity, centered in Harlem, New York. Civil Rights: The Civil Rights Movement, led by figures like Martin Luther King Jr., fought for equal rights and an end to segregation and discrimination. Notable Figures: Prominent figures include Martin Luther King Jr., Malcolm X, and Rosa Parks, who played crucial roles in the fight for civil rights. It ends with a quiz which can be used with students to review the material or act as a prompt for further debate or discussion. An invaluable aid for anyone teaching this vital programme.

A Powerpoint presentation explaining the story of Halloween. Invaluable for students of all ages and incorporating a 10 question quiz at the end. Useful for Citizenship or Tutorial groups or perhaps even an Assembly. Includes speakers’ notes to accompany the slides. This is a FREE resource! An outline of the contents of the presentation: Celtic Origins: Halloween originated from the ancient Celtic festival of Samhain, marking the end of the harvest season and the beginning of winter. Evolution: Halloween evolved from a pagan festival to a secular holiday celebrated globally with costumes, parties, and trick-or-treating. American Influence: Irish immigrants brought Halloween to the United States in the 19th century, where it evolved into the modern celebration with costumes and trick-or-treating. Traditions: Popular Halloween traditions include carving pumpkins, trick-or-treating, and dressing up in costumes, all with roots in ancient practices. Global Celebrations: Halloween is celebrated worldwide with varying traditions, such as the Day of the Dead in Mexico and the Hungry Ghost Festival in some Asian countries. Used with hundreds of students across many different years and groups; an essential guide to the story of this pagan festival! Please take a look at my other resources in English, PSHE, Business, Politics and Law.

This Powerpoint is an invaluable resource for the delivery of an history of the LGBT movement in the UK. The Powerpoint includes Speakers’ Notes to help teachers in the delivery of the presentation. It consists of 24 slides with a 10-question quiz at the end. Included in the presentation is an** 8-minute video extract from “Newsnight” **and some discussion points to accompany it. An outline of the content: Pre-Stonewall Era: This section examines the social and legal context in which the LGBT movement emerged in the UK before the Stonewall riots. It highlights significant social and legal discrimination against the LGBT community, the impact of the Wolfenden Report, and the role of the Homosexual Law Reform Society. The Stonewall Riots and Birth of Modern LGBT Movement: This section explores the Stonewall riots in New York in 1969, which marked a turning point in the global LGBT movement. It also discusses the founding of the Gay Liberation Front UK and its pivotal role in the emergence of a new era of activism and visibility for the LGBT community. Legislative and Social Progress towards LGBT Equality: This section examines key moments in the UK’s legislative and social progress towards equality for the LGBT community. It covers significant milestones such as the Sexual Offences Act 1967, Section 28 of the Local Government Act 1988, and the Equality Act 20103. Conclusion: The presentation concludes by summarizing the progress made in advancing LGBT rights and visibility in the UK. It emphasizes the importance of activism and advocacy in achieving these milestones and highlights the ongoing challenges faced by the LGBT community. Tried and tested with many groups across different ages, this Powerpoint will help any teacher deliver information on the LGBT movement in the UK.

An 8-slide Powerpoint presentation which introduces students to the rituals and traditions of Bonfire Night in the UK. Invaluable as an aid to teachers delivering an assembly or perhaps an history lesson or even citizenship or a tutorial. Includes Speakers’ Notes and a 10-question quiz at the end. The Powerpoint includes: Gunpowder Plot: The Gunpowder Plot of 1605 was a failed assassination attempt against King James I by a group of conspirators led by Guy Fawkes. Bonfire Night: Bonfire Night is celebrated on November 5th to commemorate the failure of the Gunpowder Plot. Traditions: Key traditions include lighting bonfires, setting off fireworks, and burning effigies of Guy Fawkes. Food and Drink: Traditional foods and drinks include toffee apples, roasted chestnuts, and mulled wine. Taught to many groups of students across a range of years. An invaluable guide to Bonfire Night in the UK!

This is a 45-slide PowerPoint which covers the entire LEARNING AIM A of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Types of business activity: Exporting businesses, importing businesses, multinational enterprises, and associated businesses like logistics and marketing. Reasons for conducting business internationally: Growth, additional revenue streams, brand exploitation, access to new markets, diversification, increasing market share, market leadership, technological dominance, comparative advantage, economies of scale, fiscal benefits, and preferential tax rates. Choice of Markets Types of markets: Developed economies, emerging markets, and less developed economies. Factors influencing market choice: Type of product, costs, and size of the market. Exports and Imports Exports: Selling goods and services to other countries. Imports: Buying goods and services from other countries. Multinational Enterprises Characteristics: Dominant players, complex structures, grown through organic and inorganic growth, heavy investment in R&D, globally recognized brands. Reasons for existence: Economies of scale, growth, dominance, global brand recognition, avoiding protectionist measures, reducing transport costs, benefiting from cheaper labor, tax differences, producing close to materials or market, spreading risk. Associated Businesses Types: Logistics, marketing, human resources, finance. Financing International Business Methods: Prepayment by the importer, letters of credit, export credits, bank loans. Support for International Business Agencies: UK Export Finance, UK Trade and Investment, Chambers of Commerce, regional advisory organizations. Types of support: UK Export Finance Advisors, trade fairs, identifying international partners, grants for international promotions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 53-slide PowerPoint which covers the entire LEARNING AIM B of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The PowerPoint focuses on the concept of globalisation and its various aspects. It begins by defining globalisation as the process of greater integration and inter-connectedness between countries, highlighting the main features such as the growth of international trade, trade liberalisation, enhanced mobility of labour and capital, increased cultural exchange, and the rise of multinational corporations (MNCs). The presentation also covers trading blocs, explaining how groups of countries agree to trade together freely, with examples like the European Union (EU) and the North American Free Trade Area (NAFTA). It discusses the role of the World Trade Organisation (WTO) in promoting free trade and reducing trade barriers. Additionally, the presentation explores the impact of globalisation on businesses and economies, including the benefits such as improved allocation of resources, increased specialisation, and greater competition, as well as the potential downsides like inequality, environmental impacts, and structural unemployment. The role of MNCs in globalisation is also highlighted, noting their influence on capital inflows, economies of scale, employment, and infrastructure development. However, it also points out the negative aspects, such as the profit motive, impact on small firms, environmental impact, and exploitation. Finally, the presentation addresses barriers to international business, including protectionist measures like tariffs, customs duties, quotas, and legal restrictions, as well as other barriers such as exchange rate volatility, legal and regulatory systems, and economic sanctions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM C of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 28 slide PowerPoint presentation which gives an excellent introduction to any class about to embark on a study of “An Inspector Calls” by J. B. Priestley. It includes questions and discussion points at the end and can also be used as an aide for revision. A summary of the contents of the presentation is below: Play’s Themes: The play explores themes of social responsibility, class, gender roles, and justice. Character Roles: Main characters represent different facets of society and moral questions. Social Critique: The play critiques social structures and the failure to take responsibility for others. Relevance Today: The themes remain relevant today, prompting important conversations about societal issues. Moral Responsibility: The play emphasizes the importance of moral responsibility and the impact of individual actions. Used with many groups of students, this has proved an invaluable resource for anyone studying or teaching the play.

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is an 18-slide PowerPoint which covers the complete Learning Aim B (the 2nd of 3 parts) which make up Unit 20 on Corporate Social Responsibility. **This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. ** This is a summary of the presentation: This Powerpoint consists of 18 slides as outlined below: CSR Debate: CSR policies are controversial, with arguments for moral responsibility and against high costs conflicting with profit goals. CSR Benefits: Benefits include cause promotion, cause-related marketing, corporate philanthropy, community volunteering, and responsible business practices. CSR Drawbacks: Drawbacks include inefficient resource use, extra costs to consumers, stifled innovation, and increased bureaucracy. CSR Evolution: CSR has evolved from a moral issue in 2000 to a mainstream business strategy by 2020, with global recognition and rating organizations like Ecovadis. CSR Examples: Microsoft and Lego are examples of companies adopting CSR policies, with resources available to explore their impacts and strategies. **Please look out for PowerPoints covering Learning Aim A and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!** Tes paid licence

This is a 10-slide PowerPoint which covers the complete Learning Aim C (the 3rd of 3 parts) which make up Unit 20 on Corporate Social Responsibility. **This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. ** This is a summary of the presentation: Coursework Focus: Analyse Sainsbury’s CSR policies and their impact on the local community. Community Impact: Sainsbury’s aims to support social cohesion, economic prosperity, and inclusive growth. UN Global Goals: Sainsbury’s is committed to several UN Global Goals, including No Poverty and Zero Hunger. CSR Categories: Sainsbury’s CSR record includes financial, employment, and diversity aspects. Poor CSR Example: Study Sports Direct for an example of a company which has hae issues regarding CSR in the past. **Please look out for PowerPoints covering Learning Aim A and Learning Aim B which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**