This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: LESSON 1 Pricing methods price skimming price penetration competitive pricing loss leader cost-plus The factors that influence pricing decisions costs nature of the market degree of competition product life cycle. The relationship between price and demand LESSON 2 The benefits and risks of developing new products Importance of product design, image and the needs of the target market Product differentiation USP Brand image The product lifecycle Product portfolio (Boston Box / Boston Matrix) LESSON 3 Promotional methods Advertising PR Sales promotion Sponsorship Social media Factors influencing the selection of promotional methods Reasons for promotion LESSON 4 The different channels of distribution used by business Retailers Wholesalers Telesales E-commerce and M-commerce Integrated nature of the marketing mix Using the marketing mix to inform and implement business decisions

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: The importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of good service: product knowledge customer engagement (creating a positive experience for the customer) post sales services (e.g. user training, help lines, servicing) Benefits of good customer service, including: increase in customer satisfaction customer loyalty increased spend profitability Dangers of poor customer service, including: dissatisfied customers poor reputation via word of mouth reduction in revenue The ways in which advances in ICT have allowed customer services to develop: websites e-commerce social media

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Consequences of quality issues Methods of maintaining consistent quality (TQM) Costs and benefits of maintaining quality additional sales image/reputation higher price inspection costs staff training product recalls the provision of services

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Managing stock: Just in time (JIT) Just in case (JIC) Factors affecting choice of suppliers including: price quality Reliability The effects of procurement and logistics on a business, including: efficiency lower unit costs The value of effective supply chain management, including: working with suppliers to ensure that key processes are running efficiently and cost effectively getting goods and services for the best price and value cutting any waste and unnecessary costs to create a streamlined process and fast production times

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Methods of production: Job Flow Efficiency in production: Lean production Just in time (JIT)

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of training the workforce Benefits of training employees Types of training undertaken by businesses Benefits of induction training Benefits and drawbacks of off the job and on the job training

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Importance of motivation in the workforce Benefits of a motivated workforce Staff retention High productivity Methods to motivate staff Financial methods of motivation Non-financial methods of motivation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: The need for recruitment Internal recruitment External recruitment Methods of recruitment and selection of employees Job analysis Job description Person specification Selection methods Benefits of recruitment Contracts of employment Part time Full time Job share Zero hours

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Organisational structures Appropriateness of organisational structures Span of control Chain of command Delayering Delegation Tall or flat structures Communication Centralisation and decentralisation

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Impact on business of operating in competitive markets Meaning of market and competition Situations when businesses face minimal or no competition Uncertainty and risks that businesses face Why entrepreneurs start a business Activities businesses can take to minimise risks

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: impact of legislation on businesses benefits for providing a safe working environment employment law including: national minimum wage/living wage the Equality Act (2010) Health and safety law including: the Health and Safety at Work Act (1974) consumer law including trade descriptions

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: globalisation and the benefits and drawbacks that it offers UK businesses How UK businesses compete internationally, offering: better designs higher quality products at lower prices impact of exchange rates on the profit and sales of those businesses that import and/or export

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Interest rates how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance how fluctuating interest rates can affect consumer and business spending. Levels of employment Consumer spending

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Ethical considerations Trade off between ethics and profit Environmental considerations Impact of traffic congestion Recycling Disposing of waste Noise and air pollution Sustainability Global warming Using scarce resources

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Impact of the changing use of ICT and how it influences business activity E-commerce To access wider markets Digital communication Changing the way that business communicates with stakeholders

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Understand the methods used by businesses when expanding Organic growth through franchising Opening new stores Expanding through e-commerce Outsourcing External growth though mergers and takeovers Discuss the benefits of expansion Unit cost advantages due to economies of scale Discuss the drawbacks of expansion Diseconomies of scale Understand the meaning of purchasing and technical economies of scale Understand that with growth businesses increase the risk of diseconomies of scale occurring Due to poor communication Coordination issues Reduced staff motivation Calculate and interpret average unit costs