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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Edexcel A level business 1.5.2 Entrepreneurial motives and characteristics 152 (complete lesson)
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Edexcel A level business 1.5.2 Entrepreneurial motives and characteristics 152 (complete lesson)

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This lesson contains a PowerPoint and a Word worksheet. This is the copyright of Sarah Hilton at Revisionstation. Please leave a review if you get time, it is helpful for others looking for this resource. This lesson covers the following topics: a) Characteristics and skills required b) Reasons why people set up businesses: financial motives: profit maximisation profit satisficing non-financial motives: ethical stance social entrepreneurship independence home working
Edexecel A Level Business - Theme 1 - Unit 1.4 Managing people all 5 lessons
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Edexecel A Level Business - Theme 1 - Unit 1.4 Managing people all 5 lessons

5 Resources
1.4.1 Approaches to staffing a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining 1.4.2 Recruitment, selection and training a) Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job 1.4.3 Organisational design a) Structure: o hierarchy o chain of command o span of control o centralised and decentralised b) Types of structure: o tall o flat o matrix c) different organisational structures on business efficiency and motivation 1.4.4 Motivation in theory and practice a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement 1.4.5 Leadership a) Leadership: o the distinction between management and leadership b) Types of leadership style: o autocratic o paternalistic o democratic o laissez-faire
Edexcel A level Business - Theme 1 - Unit 1.3 Marketing Mix and Strategy
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Edexcel A level Business - Theme 1 - Unit 1.3 Marketing Mix and Strategy

5 Resources
1.3.1 Product/service design a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing 1.3.2 Branding and promotion a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding Pearson Edexcel Level 3 Advanced GCE in Business Specification – Issue 1 – September 2014 © Pearson Education Limited 2014 9 Subject content What students need to learn: 1.3.3 Pricing strategies a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison sites 1.3.4 Distribution a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service 1.3.5 Marketing strategy a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty
Edexcel A level Business 1.4.5. Leadership 145 complete lesson
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Edexcel A level Business 1.4.5. Leadership 145 complete lesson

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This complete lesson includes a Teacher’s PowerPoint and a student’s worksheet. Written by Sarah Hilton for Revisionstation. This lesson covers these topics: a) Leadership: the distinction between management and leadership b) Types of leadership style: autocratic paternalistic democratic laissez-faire
Edexcel A Level Business - Theme 1 - Unit 1.2 Market complete 5 lesson unit
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Edexcel A Level Business - Theme 1 - Unit 1.2 Market complete 5 lesson unit

5 Resources
**This bundle includes the following topics: ** 1.2.1 Demand a) Factors leading to a change in demand: o changes in the prices of substitutes and complementary goods o changes in consumer incomes o fashions, tastes and preferences o advertising and branding o demographics o external shocks o seasonality 1.2.2 Supply a) Factors leading to a change in supply: o changes in the costs of production o introduction of new technology o indirect taxes o government subsidies o external shocks 1.2.3 Markets a) The interaction of supply and demand b) The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes 1.2.4 Price elasticity of demand a) Calculation of price elasticity of demand b) Interpretation of numerical values of price elasticity of demand c) The factors influencing price elasticity of demand d) The significance of price elasticity of demand to businesses in terms of implications for pricing e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue 1.2.5 Income elasticity of demand a) Calculation of income elasticity of demand b) Interpretation of numerical values of income elasticity of demand c) The factors influencing income elasticity of demand d) The significance of income elasticity of demand to businesses This bundle includes Teacher PowerPoints and students worksheets for every topic. These are all written by Sarah Hilton for Revisionstation
Edexcel A Level Business 1.4.4 Motivation in Theory and Practice 144 complete lesson
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Edexcel A Level Business 1.4.4 Motivation in Theory and Practice 144 complete lesson

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This is a complete lesson with a Teacher PowerPoint and a Word worksheet for students. This is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) The importance of employee motivation to a business b) Motivation theories: Taylor (scientific management) Mayo (human relations theory) Maslow (hierarchy of needs) Herzberg (two factor theory) c) Financial incentives to improve employee performance: piecework commission bonus profit share performance-related pay d) Non-financial techniques to improve employee performance: delegation consultation empowerment team working flexible working job enrichment job rotation job enlargement
Edexcel A Level Business 1.4.3. Organisational Design 143 complete lesson
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Edexcel A Level Business 1.4.3. Organisational Design 143 complete lesson

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This is a rewritten and updated version of this popular resource, written by Sarah Hilton for Revisionstation. This is a complete lesson with a teacher PowerPoint and a student worksheet and includes these topics: a) Structure: hierarchy chain of command span of control centralised and decentralised b) Types of structure: tall flat matrix c) Impact of different organisational structures on business efficiency and motivation
Edexcel A Level Business 1.4.2 Recruitment 142 complete lesson
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Edexcel A Level Business 1.4.2 Recruitment 142 complete lesson

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Written by Sarah Hilton for Revisionstation, this is a complete lesson for the Edexcel A Level business course: and it covers these topisc: a) Recruitment and selection process: internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: induction on-the-job off-the-job This is a new improved and greatly updated version with a blue front slide which replaces the version with the black front slide.
Edexcel A Level Business 1.4.1 Approaches to staffing complete lesson
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Edexcel A Level Business 1.4.1 Approaches to staffing complete lesson

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A complete lesson written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Staff as an asset; staff as a cost b) Flexible workforce: multi-skilling part-time and temporary flexible hours and home working outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships individual approach collective bargaining This is for unit 1.4.1. in Edexcel A level business
Edexcel A level Business Paper 3 2025 Section A Trends
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Edexcel A level Business Paper 3 2025 Section A Trends

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The Edexcel A level Business pre-release this year is : music recording, distribution, and live performance industries, and the businesses operating in this market. This is the first section of a complete teaching resource pack from Revisionstation The topic is covers: Students should research current trends in the consumption of recorded music This is a complete lesson and includes a PowerPoint and a Word worksheet
Edexcel A level Business 1.3.5 Marketing strategy complete lesson 135
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Edexcel A level Business 1.3.5 Marketing strategy complete lesson 135

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty
Edexcel A level Business 1.3.4 Distribution complete lesson 134
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Edexcel A level Business 1.3.4 Distribution complete lesson 134

(1)
This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service
Edexcel A level business 1.3.3 Pricing strategies complete lesson 133
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Edexcel A level business 1.3.3 Pricing strategies complete lesson 133

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of pricing strategy: cost plus (calculating mark-up on unit cost) price skimming penetration predatory competitive psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: number of USPs/amount of differentiation price elasticity of demand level of competition in the business environment strength of brand stage in the product life cycle costs and the need to make a profit c) Changes in pricing to reflect social trends: online sales price comparison sites
Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132
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Edexcel A Level Business 1.3.2 Branding and Promotion complete lesson 132

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding
Edexcel A Level Business 1.3.1 Product service design complete lesson 131
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Edexcel A Level Business 1.3.1 Product service design complete lesson 131

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This is a genuine Revisionstation resource written by Sarah Hilton This is the blue front slide version This is a complete lesson with a teacher PowerPoint and student worksheet This lesson covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing
Edexcel A level Business 1.2.4 PED Price elasticity of demand complete updated lesson 124
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Edexcel A level Business 1.2.4 PED Price elasticity of demand complete updated lesson 124

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This is a complete lesson with a teacher PowerPoint with all the answers and a student worksheet to accompany the lesson. This is written by Sarah Hilton for Revisionstation. This lesson covers these topics: a) Calculation of price elasticity of demand b) Interpretation of numerical values of price elasticity of demand c) The factors influencing price elasticity of demand d) The significance of price elasticity of demand to businesses in terms of implications for pricing e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue
Edexcel A Level Business 1.1.1 The Market complete updated lesson 111
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Edexcel A Level Business 1.1.1 The Market complete updated lesson 111

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This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty
Edexcel A Level Business 1.1.2 Market Research complete updated lesson 112
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Edexcel A Level Business 1.1.2 Market Research complete updated lesson 112

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This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation