Learn how the four elements of the marketing mix - product, price, place, and promotion - interact and influence one another to create a cohesive and effective marketing strategy with this video and activity worksheet combination. The 3 minute explainer video features real-world examples from Apple and Aldi that demonstrate how these two businesses use the 4 Ps of marketing to make strategic decisions. You’ll discover how product design, pricing strategy, distribution channels, and promotions all come together to help businesses achieve their goals The supporting activity worksheet contains a tasks for students to apply their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to expand knowledge about the marketing mix and its impact in business or as a homework task.

Explore what cost plus pricing is with this video and free worksheet covering the basics of a cost plus pricing. The 3 minute explainer video explains that cost plus pricing is a pricing strategy used by businesses to determine the selling price of a product or service. It is when a business either purchases or manufactures a product for a certain cost and then adds on the profit margin it wants to make. The cost of the product plus the profit margin equals the selling price. The accompanying worksheet has a number of questions that are designed to check a student’s understanding of cost plus pricing. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore the different types of income a business can have. This explainer video covers: What is income? What is capital income? The different types of capital income How does Apple use capital income? What is revenue income? The different types of revenue income How does McDonalds use revenue income? The accompanying worksheet has a number of questions designed to check a student’s understanding of the key terms used in relation to the different types of income. The resource also includes answers and is ideal to be used as a homework task.

Investigate the impact of technology on production with this video and activity worksheet combination. The 6 minute explainer video explore how technology has impacted production in business with a specific focus on balancing cost, productivity, quality, and flexibility with some examples from Tesla along the way. The supporting activity worksheet contains two tasks with one of them taking your students 20 years in the future. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Explore what market share is and how market share is calculated. This 3 minute explainer video covers the basics of what market share is and the calculation used by companies to workout their market share. The supporting activity worksheet contains a number of market share calculation that will help students practice how to calculate a company’s market share. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Resource information: A 4 minute video which provides an insight into the concept of profit and loss in business with supporting examples of how it is calculated in business. A supporting task is also included which allows students to apply their knowledge of calculating profit and loss based on a scenario for ‘Chloe’s Coffee’ once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 5 minute video which provides an explores some of the most common sources of finance used by growing and established businesses. A supporting task is also included which provides students with the opportunity to apply their knowledge of the various sources of internal and external finance once they have watched the video (inc. suggested answers for guidance). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: An eight minute video which provides an insight into the importance of employment law and covers the key principles of employment law, which are: Recruitment Pay Discrimination Health and safety A supporting task is also included which allows students to apply their knowledge of employment law and the nine protected characteristics once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Resource information: A 5 minute video that explains how legislation impacts businesses in terms of the costs involved and the positive and negative consequences of following and not following legislation. The downloadable worksheet contains a research task that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the research activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Resource information: A 5 minute video that explains what a Public Limited Company (PLC) is, the advantages and disadvantages and how it can be used to grow a business. The downloadable worksheet contains a task that gives students the opportunity to apply knowledge gained from the video. The download also comes with a teacher answer sheet that has suggested answers for the activity. Suitable for: This resource is ideal to set as homework as it can be completed independently by using the video as a source of information to complete the activity. Alternatively it could be used as a task in class.

Resource information: A four minute video provides an insight into the importance of motivation in the workplace and explains three key benefits of having a motivated workforce. A supporting task which allows students to apply their knowledge of the importance of motivation in the workplace once they have watched the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.

Investigate the Just-in-Time method of production with this video and activity worksheet combination. The 9 minute explainer video covers: What is Just-in-Time Production? Why Businesses Use Just-in-Time Production Implementing Just-in-Time Production Criticisms of Just-in-Time Production How Toyota, Dell, and Walmart use Just-in-Time Production The supporting activity worksheet contains 3 separate tasks for students to apply their knowledge of JIT whilst watching the video and also includes suggested answers.

Investigate the key recruitment documentation used in business with this video and activity worksheet combination. The 9 minute explainer video covers the following four recruitment documents: Person Specification Job Description Application Form CV The supporting activity worksheet contains a scenario which requires business students to act as a HR consultant for a business owner who is looking to hire someone for the first time.

Investigate the importance of effective communication in business with this video and activity worksheet combination. The 8 minute explainer video covers: The impact of communication on efficiency and motivation in business Insufficient communication Excessive communication Achieving the right balance in communication Barriers to effective communication The consequences of ineffective communication The supporting activity worksheet contains a communication game called ‘Back-to-Back Drawing: Business Edition’ for students to enjoy whilst testing their own communication skills after watching the explainer video.

Investigate the payback period and how it is calculated in business with this video and activity worksheet combination. The 9 minute explainer video covers: What is the payback period? Why businesses calculate payback? How to calculate the payback period Payback period example Payback period question Advantages vs disadvantages of using the payback period in business The supporting activity worksheet contains 4 separate tasks for students to apply their knowledge of the payback period whilst watching the video and also includes suggested answers.

Investigate the key differences between a direct debit and a standing order with this video and activity worksheet combination. The 2 minute explainer video explores and explains the key details about both direct debits and standing orders, alongside the benefits and drawbacks of each one. The supporting activity worksheet contains a series of multiple choice questions for students to complete and test their knowledge after watching the explainer video. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate how batch production is used in business with this video and activity worksheet combination. The 3 minute explainer video covers the key advantages and disadvantages of batch production alongside how it is used by businesses such as Nike and bakeries. The supporting activity worksheet contains a gap fill activity which requires students to apply their knowledge of batch. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Investigate how the environment is impacting how businesses such as; Patagonia, Tesla and Sainsbury’s operate. The 3 minute explainer video covers how Patagonia, Lush, Sainsbury’s and Tesla have changed the way they operate because of the environment and how they are tackling climate change, waste and pollution in their businesses. The supporting activity worksheet contains a crossword for students to apply their understanding of green business practices. The resource also includes suggested answers and is ideal to be used in class to introduce the subject or as a homework task.

Financial institutions are organisations that provide financial services to individuals and businesses. The 6 minute video explores 9 different financial institutions and the different services they provide, such as dealing with peoples money, providing financial products and ensuring the stability of the UK economy. The supporting activity worksheet is a crossword covering key topics from the video, giving students an opportunity to apply their knowledge from the video in a fun way.

Resource information: An 8 minute video which explores the concept of measuring efficiency in business and covers three key efficiency ratios: Trade receivable days Trade payable days Inventory turnover A supporting task is also included which allows students to apply their knowledge of these efficiency rations whilst watching the video (inc. suggested answers). Suitable for: This resource is suitable for use in class, as homework, or as part of a blended learning approach.