[VIDEO] Reception Theory! (Stuart Hall)

Why do companies never get any sales? Why do some brands just keep growing? The Reception Theory (by Stuart Hall) is amazingly powerful in understanding audiences but also how a company might think and approach their marketing. If you have ever wondered why adverts look the way they do, you NEED to learn this secret of getting into the minds of the consumer!

Mr B is a media teacher of 15 years, a head of media studies and has worked in the media industry in varying fields. Feel free to send in questions you would like considered in future episodes.