This set of resources includes 1x PPT, 3x word files and an audio clip. Learners build on their knowledge from market and product orientation and are introduced to market research, the use of ICT to support research and market segmentation. We start by looking at the different types of research with their pros and cons before looking at a case study on a how a hotel can use market research - 4 mark question with guidance and model answer provided. We then go on to look at how quantitative research can be used by online retailers - a 12 mark question, with structure guidance and concise model answer provided for students to peer assess. A link to a kahoot to consolidate learning.
In the second lesson, students have the opportunity to see different market segments, a group task to target a product at a particular market segment before completing a 4 mark question, again model answer provided to help develop exam technique. A box plenary to end with.
Colourful, concise and engaging slides!
Thank you
Get this resource as part of a bundle and save up to 44%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Bundle
Edexcel A Level Business Theme 1 - 1.1 Meeting customer needs
This 6 lesson bundle covers: 1.1.1 The market - 2 lessons 1.1.2 Market research - 3 lessons 1.1.3 - Market positioning Filled with real life examples, case studies, questions, concise model answers to improve exam practice and kahoot quizzes to consolidate learning in an engaging way. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Thank you
£27.74
Bundle
Edexcel A Level Business Theme 1 (COMPLETE COURSE)
This bundle for Edexcel's A Level Theme 1 is the ultimate pack for teachers delivering this course. Updated for 2021 with more engaging and colourful slides to cater for remote learning needs. The highest quality, unrivalled lesson experiences from start to finish. Filled with real life examples, concise case studies to save time and focus on key skills of knowledge, application, analysis and evaluation. Questions with structured guidance and modelled answers for self/peer assessments - to save your time and to build their skills at the same time rather than just going through theory slide after slide. Please have a look at individual files to see previews. All you need - open the powerpoint, run through it, and deliver quality lessons whilst saving precious time. Colourful, concise and engaging slides! - all files in zip folder. Thank you
£118.00
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£12.00