This visually appealing lesson presentation is designed to introduce students to the concepts of market segmentation, market positioning, competitive advantage, differentiation and added value. (Lesson 1.1.3 market positioning - EDEXCEL Business Studies AS Level)
This presentation would cover around 2 x 1 hour lessons
Theory covered over 31 slides:
- Market segmentation
- Market positioning
- Repositioning
- Market/ perceptual maps
- Competitive advantage
- Differentiation
- Added Value
Lesson features:
- Starter activity
- Objectives
- Key terms from textbook clearly highlighted
- ‘Challenge yourself’ extension activities throughout
- 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment
- Variety of lesson activities
- Case study with discussion question
- Plenary
Benefits:
- Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up!
- Totally aligned to the course specification and learning objectives
- Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners
- Easy to edit off-the-shelf resource
Please check out our other resources – new Business Studies resources are being added all the time.
Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
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Complete Marketing Lesson Resources Bundle
AS Marketing lesson resource bundle. 17 powerpoint marketing lessons for AS Business Studies. Markets and Marketing Mix. This is a GREAT VALUE bundle of **SEVENTEEN **fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market 1.3. Marketing Mix and Strategy - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. 1.1.1. Introduction to markets 1.1.1 The Market 1.1.2 Primary research and data 1.1.2 Secondary research and market/ product orientation 1.1.3 Market segmentation and positioning 1.2.1 Demand 1.2.2 Supply 1.2.3 Market equilibrium 1.2.4 Price elasticity of demand 1.2.5 Income elasticity of demand 1.3.1. Product 1.3.2 Above the line promotion 1.3.2. Below the line promotion 1.3.2. Branding 1.3.3. Price 1.3.4 Place 1.3.5 Marketing strategy, Boston Matrix and product lifecycle This bundle contains hours of learning - each PPT has the following features: * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Case study with discussion questions * Plenary * Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Totally aligned to the course specification and learning objectives Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners Easy to edit off-the-shelf resource
£60.00
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1.1. and 1.2. Marketing Bundle - 10 Lessons - Edexcel AS A-level IAL Business - 1.1. Meeting Customer Needs and 1.2. The Market
This is a GREAT VALUE bundle of TEN fully editable PPT lessons for Edexcel AS A-level/ IAL Business 1.1. Meeting Customer Needs and 1.2. The Market - Theme 1 All you have to do is teach, these resources are ready to go. These visually appealing resources contain hours of content and have been designed to cover all assessment objectives at the highest level This resource is ideally suited to the Edexcel AS/ A-level IAL course but could be adapted for other exam boards too. **This resource contains:** * 1.1.1. Introduction to markets * 1.1.1 The Market * 1.1.2 Primary research and data * 1.1.2 Secondary research and market/ product orientation * 1.1.3 Market segmentation and positioning * 1.2.1 Demand * 1.2.2 Supply * 1.2.3 Market equilibrium * 1.2.4 Price elasticity of demand * 1.2.5 Income elasticity of demand **Lesson features:** * Starter activity * Key terms from textbook clearly highlighted * ‘Challenge yourself’ extension activities throughout * 2 x multichoice knowledge check ‘mini-plenaries’ for continuous assessment * Short activities and discussion points including graphing practise * Case study with discussion question * Plenary **Benefits:** * Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! * Totally aligned to the course specification and learning objectives * Stimulating visual design that should appeal to all learners and help support SEN/ EAL learners * Easy to edit off-the-shelf resource **Please check out our other resources – new Business Studies resources are being added all the time. ** Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
£39.50
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