This lesson introduces learners to various objectives set by businesses, we start by looking at what an objective is, then looking at the main objectives (from spec) before looking at some real examples of businesses that might have quite different objectives to each other. We look at a case study of a business that seems to have a few different priorities that could lead to them achieving their objective - a 12 mark question, structure guidance and a concise model answer for students to look at when peer assessing using the marking grid provided. A few consolidation activities to end with.
Colourful, concise and engaging slides!
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