In this lesson I cover:
The role of market research and methods used:
* Market-orientated businesses (uses of market research information to a business)
* Primary research and secondary research (benefits and limitations of each)
* Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups
* The need for sampling
* Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports
* Factors influencing the accuracy of market research data
Presentation and use of market research results:
* Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data
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