3.4.1 Justify marketing strategies appropriate to a given situation:
• Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances
• Recommend and justify an appropriate marketing strategy in given circumstances
3.4.2 The nature and impact of legal controls related to marketing:
• Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods
3.4.3 The opportunities and problems of entering new foreign markets:
• Growth potential of new markets in other countries
• Problems of entering foreign markets, e.g. cultural differences and lack of knowledge
• Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing
*Unit 3 review
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