AQA A-level Business; Induction; 3.3.4 Marketing Decisions: Using the Marketing Mix

Lesson Aim: This lesson explores 3.3.4 Marketing Decisions: Using the Marketing Mix.

The focus looks at ‘To learn about the influences on and effects of changes in the elements of the marketing mix.’

Specifically: Looks at the influence of Technology, Market Research and Finance.

Resource includes: PowerPoint (some slides are handouts-read notes) and Article.

References and sources: See PowerPoint and Documents for specifics.

Main sources for material content:
Text Book: AQA A-Level Business, Marcouse, Hammond, Watson
Text Book: AQA A-Level Business, Wolinski, Coates

Images: Pixabay (commercial use, no attribution required)