This lesson recaps from 1.1 aims and objectives first, we then look at the topic in more detail by considering how aims and objectives change depending on the type of business, for example a struggling business might aim for retrenchment and downsizing whereas a growing business increasing market share in foreign markets. Two 3 mark question with a model answer to self assess and some consolidation activities.
Colourful, concise and engaging slides!
Thank you
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