I made this specifically for the Cambridge National in Enterprise and Marketing (J819).
Section R066, Learning Outcome 1: Be able to develop a brand identity and promotional plan to target a customer profile.
There are PowerPoints for each of the three parts (1.1 Build a brand strategy, 1.2 Plan brand ideas for a business challenge,
1.3 Promote a product) , and a worksheet to accompany each of these for students to fill in while watching the PowerPoint (with the answers filled in for the teachers).
There are also additional worksheets that I downloaded from the internet or colleagues which are relevant to the topics.
This should last for at least three lessons.
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