BTEC Business Level 3 | Unit 2 | What is the purpose of research?

In this resource I have included a Power Point covering the content of BTEC Level 3, Unit 2, What is the purpose of research?

The content covered in this resource is as followed:

• What is market research
• What is primary and secondary market research
• The purpose of researching information
• Identifying target market
• identifying the size, structure, and trends of the market
• identifying the competition

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