This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include;
- What is digital marketing?
- Digital marketing and objectives
- Digital marketing as an extension of the marketing/promotional mix
- Current trends in digital marketing
- Targeting specific market segments
- Development of customer databases
- Lead generation
The lesson contains several tasks and links to external media to engage learners and to bring theory to life.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
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BTEC Level 3 Business Unit 17: Digital Marketing Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 17: Digital Marketing. The bundle contains PowerPoints for each Learning Aim.
£19.99
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BTEC Level 3 Business Unit 17: Digital Marketing Learning Aim A (Full)
This bundle covers Learning Aim A of Unit 17: Digital Marketing. The bundle covers; * A1 Digital marketing in the marketing function * A2 How the digital communication is delivered * A3 Devices for displaying digital communications The lessons contain a series of tasks and links to external media to engage learners.
£6.75
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All the resources I bought for Unit 17 are fantastic. The Power Points are really professional and include activities and tasks for the learners to complete. I saved lots of time and my class really benefited. I wholeheartedly recommend these resources to any teacher that is struggling to find the time (or motivation) to make their own. Worth every penny!
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