This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign;
- Market research methods and usage
- Primary/secondary research
- Validity/reliability/appropriateness/currency/cost
- Quantitative/qualitative data
- Sufficiency and focus of the research
- Selection and extraction
The lesson contains a selection of tasks to engage learners.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
Get this resource as part of a bundle and save up to 36%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Learning Aim B (Full)
This bundle covers Learning Aim B of Unit 2: Developing a Marketing Campaign
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign Full Unit
This bundle fully covers Learning Aims A/B/C for Unit 2: Developing a Marketing Campaign. The lessons are packed with activities, examples and links to external media such as videos and news articles to engage your learners.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.