BTEC Level 3 Business Unit 22: Market Research B1 Planning Stage

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes;

• Problem definition.
  • Set research objectives.
  • Budget.
  • Determine what data is to be collected.
  • Methods to be used:
  o secondary and primary
  o quantitative and/or qualitative.
  Pilot questionnaire design:
  o question type
  o sequencing
  o length of questionnaire
  o avoiding bias
  o relevance of questions to objectives.
  • Pilot sampling plan.
  • Probability sampling:
  o random
  o systematic
  o stratified
  o cluster.
  • Non-probability sampling:
  o quota
  o convenience
  o observation.
  • Sample size and effect on confidence levels.
  • Pilot research.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.