This full lesson covers B4: Communication Practice for Brand Activation for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including;
• Brand activation:
o images
o experiential
o formal elements
o typography
o materials
o textures
o lighting
o scale
o use of branding
o signage.
• Non-visual communication, e.g. sound and music, atmosphere and interaction.
• Positioning and visibility, e.g.:
o online placement: above the fold, landing page or websites and applications,
consistency, accessibility, hierarchy, tournament/event spaces
o composition – vertical or horizontal.
• Ethical considerations, e.g. inclusivity, accessibility, age, vulnerable people, consent.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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BTEC Level 3 eSports Unit 7: Producing an eSports Brand Learning Aim B (Full)
This bundle fully covers Learnign Aim B of Unit 7: Producing an eSports Brand.
BTEC Level 3 eSports Unit 7: Producing an eSports Brand Full Unit
This bundle of resources fully covers Unit 7: Producing an eSports Brand for the BTEC Level 3 Extended Diploma in eSports. The pack also includes assignment briefs to assess the unit.
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