BTEC Level 3 eSports Unit 7: Producing an eSports Brand C3 Production Techniques and Processes

This full lesson covers C3 Production Techniques and Processes for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including;

• Media:
o digital, e.g. images, colours, typography, videos, graphics, sound
o physical associated merchandise fabric, design, ready-made objects.
• Methods of creation:
o design software, e.g. InDesign®, Photoshop®, vector images, Raptor
o multimedia software: video, interaction
o printing processes
o media and material manipulation.
• Design and brand protection, e.g. copyright, trademarks, registration.
• Produce branded mock-ups of digital content:
o apply principles of branding and style guide to produce digital branding for your
defined audience
o consider logo placement and positioning.
• Design associated branded merchandise:
o appeal to target market
o consider logo placement and positioning.
• Self-reflection and feedback from target market and whether this has met objectives,
market and team needs