Cambridge Business 9609 - Market Research (AS Level) 2024 Update

This updated bundle includes all essential topics for the Updated for exams from 2024! Cambridge International A Level Business (9609) syllabus, specifically focusing on Market Research at the AS Level.

These slides are designed to maximize examination outcomes and save teachers valuable preparation time.

As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. So, we’re sharing this comprehensive set of slides updated for 2024, covering all relevant learning objectives.

This presentation highlights key concepts of the syllabus from Market Research:

The purposes of market research
• identification of main features of a market: size, growth, competitors
• identification of customer and consumer characteristics, profiles, wants and needs
Primary research and secondary research
• the distinction between primary research and secondary research, and the main features of each
• usefulness of data collected using primary research methods
• usefulness of data collected from secondary research sources
Sampling
• the need for and limitations of sampling
Market research data
• the reliability of the data collected
• analysis of quantitative and qualitative data
• interpretation of information presented in tables, charts and graphs

What’s Included:
Slides include exercises, topic overview, discussion prompt, exit ticket - all aligned with Cambridge International Examinations (CIE) objectives.

Covers the necessary learning objectives to prepare students for AS level exams.

This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed.
Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.