Cambridge Business 9609: Marketing Mix (AS Level) 2025 Update

Designed for the 2025 syllabus and beyond, these comprehensive slides provide everything you need to teach The Marketing Mix (3.3) at AS Level. Created by experienced educators, this resource simplifies preparation, engages students, and aligns with Cambridge International Examination (CIE) objectives, while remaining adaptable for AQA and Edexcel.

We know how challenging it is to manage teaching, grading, and planning. These slides save you time while offering students the tools to excel.

Learning Objectives Covered:
These slides are meticulously designed to help students achieve mastery of the following:

3.3.1 The Elements of the Marketing Mix (4Ps):
Define and explain Product, Price, Promotion, and Place.
Analyze the role of each element in a successful marketing strategy.
Evaluate the importance of a balanced marketing mix in meeting customer needs and business goals.
3.3.2 Product:
Differentiate between goods and services through tangible and intangible attributes.
Understand the role of product development in maintaining a competitive edge.
Explain product differentiation and the impact of a unique selling point (USP) on customer perception.
3.3.3 Product Portfolio Analysis:
Explain the stages of the product life cycle and the importance of extension strategies.
Use the Boston Matrix to assess product portfolios and guide marketing decisions.
Evaluate the strategic value of product portfolio analysis.
3.3.4 Pricing Methods:
Identify pricing methods such as competitive, penetration, skimming, price discrimination, dynamic, cost-based, and psychological pricing.
Assess the objectives and market situations for different pricing strategies.
Evaluate how pricing impacts consumer demand and brand positioning.
3.3.5 Promotion Methods:
Explain the objectives of advertising, sales promotion, and direct promotion.
Analyze how digital promotion connects with modern audiences.
Explore how branding and packaging serve as promotional tools.
3.3.6 Place (Channels of Distribution):
Define the purpose of different distribution channels.
Compare the benefits of digital and physical distribution methods.
Assess the role of distribution in making products accessible to customers.

What’s Included:
Engaging Summaries: Clear, concise explanations of critical concepts.
Interactive Activities: Exercises to stimulate student engagement and comprehension.
Discussion Starters: Foster critical thinking and collaboration.
Exit Tickets: Quick assessments to measure understanding at the end of lessons.

Why Teachers Love These Slides:
Aligned with Cambridge International standards yet flexible for other exam boards like AQA and Edexcel.
Helps you reduce prep time while maximizing student outcomes.
Developed by educators, for educators, ensuring classroom relevance and practicality.

Equip your students to master the marketing mix. These slides offer everything you need to teach confidently while saving time.