docx, 689.58 KB
docx, 689.58 KB

This comprehensive resource offers 15 questions and answers focused on market segmentation, specifically designed for students studying the CAMBRIDGE NATIONAL IN ENTERPRISE AND MARKETING qualification. It provides a valuable tool to reinforce understanding and assess students’ knowledge in this key topic of marketing.

The resource covers essential aspects of market segmentation, including its definition, importance, benefits, and techniques. The questions are designed to challenge students’ critical thinking skills and deepen their understanding of market segmentation concepts.

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