ccea AS business studies marketing mix revision notes

This is a set of revision notes covering the ccea AS business studies topic of marketing mix. It includes subtopics such as the 7Ps, changes in marketing mix, internal and external changes, product (product design, types of products, influences on development of new goods and services), place (effective distribution networks, choosing appropriate outlets, factors affecting channel used, advantages and disadvantages, telesales and mail order, the internet), price (internal factors, external factors, pricing strategies), promotion (AIDI model, forms of promotion, factors affecting choice of promotion), people (training, customer service) and process (key elements, physical environment). These notes include definitions, examples and positives and negatives. I used these revision notes when revising for my own AS exams, in which I received an A in business studies, the highest grade attainable at AS. This is an excellent resource for students to use for personal study or for teachers to use in the classroom.