Christmas Adverts 2024 | Advert Calendar | 8 Worksheets | 2 Lesson Plans |

Christmas Adverts 2024 | Advert Calendar | 8 Worksheets | 2 Lesson Plans |

These resources can be used to introduce or revise the concept marketing. Students will understand basic marketing concepts such as target audience, emotional appeal, and branding by analysing Christmas adverts.

Includes:

2 Lesson plans: A sample lesson plan will help guide you through use of the advert calendar and additional worksheets. One for Junior and senior students is included.

Advent Calendar PDF
The Advert Calendar is a creative twist on the traditional advent calendar. Instead of chocolates or small gifts, this unique digital calendar contains clickable links that reveal iconic Christmas adverts from the past 30 years (mostly Irish). Each day of December, you and your students can open a new door (link) to relive the nostalgia and creativity of festive advertising campaigns. The calendar is a treasure trove of marketing history, offering a glimpse into how brands have evolved their storytelling, messaging, and visual design to capture the holiday spirit.

8 Worksheets
Various comprehensive activities to embed and review the theory of this unit.
•Worksheet 1 (x2 versions for differentiation): Assists discussion on the aspects that contribute to the overall effectiveness of advertisements. It gets students thinking about previous adverts.
•Worksheet 2 (x2 versions for differentiation): Guided questions to complete while watching a Christmas advert.
•Worksheet 3 (x2 versions for differentiation): A structured worksheet to help plan an advertising campaign promoting a product/brand of the student’s choice.
•Worksheet 4: Compare and contrast. Using a venn diagram, students list how two adverts are different in each side and list the things they have in common in the middle.
•Worksheet 5: Template to create a storyboard for their advert to map out the main parts.

All worksheets can be PRINTED in colour or B/W and FILLABLE PDF versions are available for all 8 worksheets, so they can be used DIGITALLY.

This is always very popular with my students.