Looking to enhance your A-level Business teaching with engaging and effective resources? Look no further than these professionally-designed PowerPoint slides on Cambridge A-level Business! Created by experienced educators, these slides align with the Cambridge curriculum and cover key topics in A-level Business, including marketing, finance, operations, and strategic management. With clear explanations and visually-striking graphics, these slides will keep your students engaged and motivated.

pptx, 24.6 MB
pptx, 24.6 MB

Equip your students with a thorough understanding of market research and its role in business decision-making with this comprehensive resource. Aligned with the 2026 CIE IGCSE Business Studies (0450) syllabus, this presentation offers clear, engaging, and practical content, enhanced by curated video links to deepen understanding.

Key Features:
Comprehensive Coverage: Explores the role of market research, its methods, and how to interpret and present research data effectively.
Curated Video Links: Multimedia resources provide real-world insights into the practical application of market research methods and data analysis.
Ready-to-Use: Designed by experienced educators, this resource saves time and ensures lessons are engaging and syllabus-aligned.

Learning Objectives Covered:

Role of Market Research and Methods Used:

  • Understand the role of market-oriented businesses and how they use market research data.
  • Compare primary and secondary research, including their benefits and limitations.
  • Learn primary research methods such as postal questionnaires, online surveys, interviews, and focus groups.
  • Explore secondary research methods, including online searches, government sources, and commercial reports.
  • Recognize the importance of sampling and factors affecting the accuracy of market research data.

Presentation and Use of Market Research Results:

  • Analyze market research data presented in graphs, charts, and diagrams.
  • Draw simple conclusions based on market research findings.

Why Choose This Resource?
Teacher-Created and Time-Saving: Developed by experienced educators to save preparation time while delivering high-quality, syllabus-aligned content.
Engaging and Practical: Combines theoretical knowledge with real-world examples and video links to make lessons interactive and relatable.
Syllabus-Aligned: Covers all essential learning objectives for CIE IGCSE Business Studies, ensuring students are well-prepared for their exams.

Perfect for delivering the Market Research topic, this resource provides everything teachers need to deliver effective, structured, and engaging lessons with confidence.

Get this resource as part of a bundle and save up to 28%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

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Complete Marketing Unit Materials for Cambridge IGCSE Business Studies 2026 Exams

Provide your students with a comprehensive understanding of marketing concepts with this all-in-one teaching bundle. Designed for the Cambridge IGCSE Business Studies (0450) syllabus, this resource covers all topics in the marketing unit, with engaging PowerPoint slides, real-world case studies, and curated video links to make learning interactive and practical. Topics Included: Marketing, Competition, and the Customer The role of marketing in identifying and satisfying customer needs. Niche and mass marketing, market segmentation, and responding to market changes. Market Research Primary and secondary research methods and their benefits/limitations. Sampling techniques, analyzing research data, and drawing meaningful conclusions. Marketing Mix The 4Ps: Product, Price, Place, and Promotion. Product life cycle, pricing methods, distribution channels, and promotion strategies. The role of technology and e-commerce in modern marketing. Marketing Strategy Justifying marketing strategies and their application in real-world scenarios. Impact of legal controls on marketing and exploring foreign markets. Key Features: Comprehensive Coverage: All key learning objectives for the marketing unit are thoroughly explained and aligned with the syllabus. Case Studies and Video Links: Real-world examples and multimedia resources provide practical context and reinforce key concepts. Ready-to-Use: Save time with structured, syllabus-aligned materials created by experienced educators. Why Choose This Resource? Teacher-Created and Time-Saving: High-quality content designed to reduce planning time while ensuring lesson impact. Engaging and Practical: Combines theory with relatable examples, case studies, and videos to make lessons interactive and effective. Syllabus-Aligned: Fully tailored to the Cambridge IGCSE Business Studies syllabus, ensuring students are well-prepared for their exams. This Marketing Unit Bundle is perfect for delivering all topics related to marketing, equipping teachers with everything they need to create engaging, structured, and effective lessons with confidence.

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