Equip your students with a thorough understanding of market research and its role in business decision-making with this comprehensive resource. Aligned with the 2026 CIE IGCSE Business Studies (0450) syllabus, this presentation offers clear, engaging, and practical content, enhanced by curated video links to deepen understanding.
Key Features:
Comprehensive Coverage: Explores the role of market research, its methods, and how to interpret and present research data effectively.
Curated Video Links: Multimedia resources provide real-world insights into the practical application of market research methods and data analysis.
Ready-to-Use: Designed by experienced educators, this resource saves time and ensures lessons are engaging and syllabus-aligned.
Learning Objectives Covered:
Role of Market Research and Methods Used:
- Understand the role of market-oriented businesses and how they use market research data.
- Compare primary and secondary research, including their benefits and limitations.
- Learn primary research methods such as postal questionnaires, online surveys, interviews, and focus groups.
- Explore secondary research methods, including online searches, government sources, and commercial reports.
- Recognize the importance of sampling and factors affecting the accuracy of market research data.
Presentation and Use of Market Research Results:
- Analyze market research data presented in graphs, charts, and diagrams.
- Draw simple conclusions based on market research findings.
Why Choose This Resource?
Teacher-Created and Time-Saving: Developed by experienced educators to save preparation time while delivering high-quality, syllabus-aligned content.
Engaging and Practical: Combines theoretical knowledge with real-world examples and video links to make lessons interactive and relatable.
Syllabus-Aligned: Covers all essential learning objectives for CIE IGCSE Business Studies, ensuring students are well-prepared for their exams.
Perfect for delivering the Market Research topic, this resource provides everything teachers need to deliver effective, structured, and engaging lessons with confidence.
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