Looking to enhance your A-level Business teaching with engaging and effective resources? Look no further than these professionally-designed PowerPoint slides on Cambridge A-level Business! Created by experienced educators, these slides align with the Cambridge curriculum and cover key topics in A-level Business, including marketing, finance, operations, and strategic management. With clear explanations and visually-striking graphics, these slides will keep your students engaged and motivated.

pptx, 18.13 MB
pptx, 18.13 MB

Help your students master the essential components of the marketing mix with this comprehensive resource. Designed for the Cambridge IGCSE Business Studies (0450) syllabus, this teaching material provides clear, engaging, and practical content enhanced with curated video links and real-world case studies.

Key Features:

  • Comprehensive Coverage: Explores the 4Ps of marketing—Product, Price, Place, and Promotion—and integrates the role of technology in modern marketing strategies.
  • Case Studies and Video Links: Real-world examples and multimedia content bring marketing concepts to life, helping students connect theory to practice.
  • Ready-to-Use: Created by experienced educators, this resource saves time and ensures lessons are syllabus-aligned and impactful.

Learning Objectives Covered:

Product:
Understand the limitations and benefits of developing new products.
Learn about brand image, its impact on sales, and customer loyalty.
Explore the role of packaging and the stages of the product life cycle (including extension strategies).
Interpret product life cycle diagrams and examine how the life cycle influences marketing decisions like pricing and promotion.

Price:
Evaluate various pricing methods, such as cost-plus, competitive, penetration, skimming, and promotional pricing.
Recommend and justify appropriate pricing strategies for specific business situations.
Understand price elasticity of demand (PED) and its importance in pricing decisions (calculations not required).

Place – Distribution Channels:
Analyze the advantages and disadvantages of different distribution channels, including wholesalers, retailers, and direct-to-consumer models.
Recommend and justify the most suitable distribution channels in given circumstances.

Promotion:
Identify the aims of promotion and evaluate how different promotional methods (e.g., advertising, sales promotion) influence sales.
Explore the importance of cost-effective marketing when allocating budgets for promotion.

Technology and the Marketing Mix:
Define e-commerce and understand its opportunities and threats to businesses and consumers.
Learn how the internet and social media networks can be used for promotion.

Why Choose This Resource?
Teacher-Created and Time-Saving: Designed by experienced educators to reduce planning time while delivering high-quality content.
Engaging and Practical: Combines theoretical knowledge with relatable examples and interactive multimedia to make lessons memorable.
Syllabus-Aligned: Covers all key learning objectives for the CIE IGCSE Business Studies syllabus, ensuring students are fully prepared for exams.
Perfect for delivering the Marketing Mix topic, this resource provides everything teachers need to facilitate effective, engaging, and structured lessons with confidence.

Get this resource as part of a bundle and save up to 28%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

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Complete Marketing Unit Materials for Cambridge IGCSE Business Studies 2026 Exams

Provide your students with a comprehensive understanding of marketing concepts with this all-in-one teaching bundle. Designed for the Cambridge IGCSE Business Studies (0450) syllabus, this resource covers all topics in the marketing unit, with engaging PowerPoint slides, real-world case studies, and curated video links to make learning interactive and practical. Topics Included: Marketing, Competition, and the Customer The role of marketing in identifying and satisfying customer needs. Niche and mass marketing, market segmentation, and responding to market changes. Market Research Primary and secondary research methods and their benefits/limitations. Sampling techniques, analyzing research data, and drawing meaningful conclusions. Marketing Mix The 4Ps: Product, Price, Place, and Promotion. Product life cycle, pricing methods, distribution channels, and promotion strategies. The role of technology and e-commerce in modern marketing. Marketing Strategy Justifying marketing strategies and their application in real-world scenarios. Impact of legal controls on marketing and exploring foreign markets. Key Features: Comprehensive Coverage: All key learning objectives for the marketing unit are thoroughly explained and aligned with the syllabus. Case Studies and Video Links: Real-world examples and multimedia resources provide practical context and reinforce key concepts. Ready-to-Use: Save time with structured, syllabus-aligned materials created by experienced educators. Why Choose This Resource? Teacher-Created and Time-Saving: High-quality content designed to reduce planning time while ensuring lesson impact. Engaging and Practical: Combines theory with relatable examples, case studies, and videos to make lessons interactive and effective. Syllabus-Aligned: Fully tailored to the Cambridge IGCSE Business Studies syllabus, ensuring students are well-prepared for their exams. This Marketing Unit Bundle is perfect for delivering all topics related to marketing, equipping teachers with everything they need to create engaging, structured, and effective lessons with confidence.

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