pptx, 5.42 MB
pptx, 5.42 MB
docx, 1.98 MB
docx, 1.98 MB

This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics:

a) Mass markets and niche markets:
characteristics
market size and market share
brands
b) Dynamic markets:
online retailing
how markets change
innovation and market growth
adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty

Creative Commons "NoDerivatives"

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