Edexcel A-level Business 1.1.2 Market Research

1.1.2 - Market Research / Edexcel A-level Business Powerpoint (Lesson)

A 21 slide teaching PowerPoint presentation explaining content for topic 1.1.2 - Market Research as part of the Edexcel A-level Business course.
PowerPoint includes slides on:
-Title page
-What is market research
-Why might market research be conducted
-Qualitative and quantitative data
-Primary and secondary research
-Knowledge check 1
-Primary Research title page
-Pros
-Cons
-Questionnaires
-Focus Groups
-Product trials
-Secondary research title page
-Pros
-Cons
-Social media
-Reports
-Knowledge check 2
-Product vs market orientation
-Sampling methods
-Case study - Visa
Intended for a teaching classroom environment.