A Branding lesson which starts with the students undertaking a taste test - the Pepsi challenge. You will need to get the products for this.
To add a twist to this I swapped the Pepsi for Coca-Cola so the students could then think about why they are attracted to the outside rather than the inside. This led to some in depth discussion.
It then looks at building chains of analysis whilst looking at the pros and cons of branding.
A really interesting and engaging lesson which helps to develop students depth of thinking.
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