In this free lesson we look at a case study on Lucozade attempting to challenge Coca-Cola in the USA, students then attempt a question on this, with guidance on how to achieve marks for knowledge, application, analysis and evaluation. Once they’ve answered, we look at an example model answer which students can aspire to when peer assessing and making improvements.
A case study on Mark’s & Spencer entering India, again with guidance and and a model answer for students to look at for marking.
If this lesson saves you time and helps your students, why not have a look at other Theme 4 lessons?
Colourful, concise and engaging slides!
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