EDEXCEL BTEC Business Level 3 Unit 17 Digital marketing COMPLETE LEARNING AIM C POWERPOINT

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING.

There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit.

**Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years.
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There is about 240 minutes worth of teaching in this PowerPoint.

This is a summary of the PowerPoint:

Learning Outcomes
Explore how a business plans its digital marketing campaigns.
Analyse the success factors of digital marketing campaigns.
Evaluate how a business can effectively use its resources.
Assess the campaign against set targets.

Key Sections
Approach to Learning Aim C:
Develop a digital marketing campaign aimed at creating brand loyalty.
Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success.

Case Study: Beast Mode Clothing:
A new fitness and casual clothing brand based in Manchester.
Founded by Robert and Liza Williams, former personal trainers to wealthy clients.
Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture.

Campaign Development:
Set SMART objectives for Beast Mode Clothing.
Identify target segments (e.g., age, income, community).
Define the brand persona and how it will be marketed.
Research competitors and their marketing strategies.
Outline necessary resources (human, financial, technological).
Plan and test digital marketing activities before large-scale implementation.
Measure campaign success against specific targets.

Integration in Marketing and Promotional Mix:
Explore how digital marketing can be integrated into the marketing and promotional mix.
Create an extended marketing mix and promotional mix for Beast Mode Clothing.
Evaluate the anticipated returns on investment.

Conclusion
The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes.

**Please look out for the other PowerPoints which cover the whole of Unit 17.

Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**