Edexcel Business - Marketing Strategy

A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 1.3.5. Marketing Strategy. It considers the different aspects of the product life cycle, the use of extension strategies, product portfolio analysis and the Boston Matrix, different marketing strategies for mass, niche, B2B and B2C markets, and finishes with an assessment of consumer behaviour and the importance of consumer loyalty to a business. The slides contain several activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.