Edexcel GCSE Business - The Marketing Mix

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of the marketing mix and has been designed to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the key aspects of the marketing mix such as price, product, promotion and place, helping pupils to understand how each of the elements come together to help improve sales and revenue. The presentation then considers the need for changes to the mix to account for dynamic markets and also developments in technology such as e-commerce. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.