The Extended Marketing Mix contains 7Ps and is used by businesses to influence customer buying behaviour.
This video investigates the key differences between Apple and Poundland, providing you with the basic fundamentals of this topic area. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of Business Studies.
The worksheet resource allows students to apply their knowledge whilst watching the video and after by analysing and applying the Marketing Mix model.
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The lessons are great to provide as Bell ringers and assignments.
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