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This recap revision sheet for Theme 1 -Marketing & People.

The auidence: Students on the Edexcel Business Alevel course.

Contents:

Theme1 - Marketing & People:

  • 1.1 Meeting Customer Needs
  • 1.2 Market
  • 1.3 Marketing mix and strategy
  • 1.4 Managing people
  • 1.5 Entrepreneurs and leaders

Theme2 - Managing Business Activities:

  • 2.1 Raising finance
  • 2.2 Financial planning
  • 2.3 Managing finance
  • 2.4 Resource management
  • 2.5 External influences

Theme3 - Business decisions & strategy:

  • 3.1 Business objectives & strategy
  • 3.2 Business growth
  • 3.3 Decision-making techniques
  • 3.4 Influences on business decisions
  • 3.5 Assessing competitiveness
  • 3.6 Managing change

Theme4 - Managing Business Activities:

  • 4.1 Globalisation
  • 4.2 Global markets & business expansion
  • 4.3 Global marketing
  • 4.4 Global industries and companies (MNCs)

Reviews

5

Something went wrong, please try again later.

lukeawharton

4 years ago
5

Excellent resource. Relevant examples with direct instruction throughout.

Break_Duty

6 years ago
5

Great resource - thank you

Danielle_M

6 years ago
5

Excellent resource for revision-thank you!

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